Ask Kelly Higdon: How do You Master Client Profiling and Client Acquisition?

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Ask Kelly Higdon: How do You Master Client Profiling and Client Acquisition?

Focusing on getting ideal client versus the pressure of needing to fill up your schedule

Better to attract your ideal client from the beginning, otherwise will affect you clinically, i.e.: resentment/fatigue
Decide on how many hours you want to work from the beginning and fill these up with other tasks (until you get clients), i.e.: blogging/marketing, etc.

How do you identify your ideal client and then how do you attract them?

Think back to work you’ve done, who did you love working with?
Who did you hate working with?
Sketch out the persona in as much detail as possible
What are you curious about / interested in
Exercise: write (as an ideal client) what happened right before calling the therapist. Develop website content based on this.

Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling but felt that often people couldn’t find him. Over the past few years, he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+