Building Trust Online with Nicole Krug | POP 790

A photo of Nicole Krug is captured. She is a digital brand strategist focused on helping small businesses grow. Nicole is featured on the Practice of the Practice.

How do you connect with your ideal clients? Is there trust between your clients and your business? Why should you make use of testimonials on your website, especially in therapy?

In this podcast episode, Joe Sanok speaks about how to build trust online with Nicole Krug.

Podcast Sponsor: Killin’ It Camp

A photo of the podcast spondot, Killin' It Camp, is captured. They sponsor the Practice of the Practice, a therapist podcast.

You are not going to want to miss Killin’ it Camp 2022.

We are going to be in Cancun, Mexico at the Club Med. It’s going to be amazing.
We’re going to have breakout sessions that are pool-side and in really cool environments.
You’re not going to be stuck in a hotel room where you never see the sunshine.

We chose the Club Med because of how much we know that therapists right now just are
feeling tired and burned out and need a break so that if you want to be having
conversations around your private practice, you can do that. Or if you want to do activities
that just help your brain bounce back – all of it is part of our conference.

Over at this all-inclusive resort for only $200 to $250 a night, you’re going to get all your
food, all your drink, all your activities included in that. And right now, we have some
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So, head on over to killinitcamp.com.

Meet Nicole Krug

A photo of Nicole Krug is captured. She is a digital brand strategist focused on helping small businesses grow. Nicole is featured on the Practice of the Practice.

Nicole Krug is a digital brand strategist focused on helping small businesses grow. Since founding Social Light in 2009, she has helped clients hone their digital marketing strategies to bring more exposure to their brands and boost their bottom lines.

Visit Social Light and connect on Facebook, Twitter, and LinkedIn.

FREEBIE: Access this Free Mini Course on Improving Google Ranking

In This Podcast

  • Don’t underestimate the visuals
  • Don’t make the business about you
  • Pay attention to your displays
  • Testimonials are the gold standard
  • The boring but important stuff
  • Nicole’s advice to private practitioners

Don’t underestimate the visuals

Numerous studies have proved that people make the infamous snap-decision about a person or a business within the first three seconds based almost entirely on its visual presentation.

So, do not underestimate the power of uploading a good photo of yourself online and branding your business well.

The headshot, especially when you’re a solo practitioner or when somebody is choosing to work with you, makes a huge difference.

Nicole Krug

Don’t make the business about you

You may place all your credentials online to prove your levels of experience, education, and scope of practice.

However, even though those credentials are important, people will decide to work with you based on how closely they feel that they can relate to you.

The first reason [why] I’m going to trust you is if I think you can help me, and if you’re all about you [then] you’re not all about me.

Nicole Krug

Give clients your value proposition. Before you dive into who you are, show them that you see them, understand them, and can help them. That is going to attract your ideal clients to your business.

Pay attention to your displays

Set up your website professionally and put your best foot forward, but also don’t neglect to optimize your website for mobile displays.

Not every website generates correctly [on] mobile … [and remember] that more than half of website traffic is on mobile [phones].

Nicole Krug

If a potential client has a poor mobile experience with your website, they are more likely to choose not to work with you.

Testimonials are the gold standard

It can be difficult to get testimonials on a website if you are a therapist. They can be anonymous.

A testimonial is an important trust factor. Consider including other trust factors like:

  • your certifications
  • the insurance that you take
  • your connections to local businesses

These are different things that people can connect with to say, “Hey, I want to work with you”. Often, small business owners underestimate the value of seeing those different connections.

Nicole Krug

The boring but important stuff

  • Website pages that lead to error messages or blank pages
  • Photos not loading
  • Typos
  • Redirect your links if you change them
  • Have someone on your web team audit your website regularly

Nicole’s advice to private practitioners

What you put online is important because that will inform the judgment that people are going to make about you and your business.

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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