Capturing Your Authentic Self while Using Artificial Intelligence and ChatGPT with Marc Longwith and Gabriel (G) Omat | POP 859

Capturing Your Authentic Self while Using Artificial Intelligence and ChatGPT with Marc Longwith and Gabriel (G) Omat | POP 859

Have you been thinking about using AI and ChatGPT for your marketing? How can you use AI tools to improve your current and past copy to reconnect with your ideal clients? Is the voice that you use in your marketing voice genuinely authentic?

In this podcast episode, Joe Sanok speaks about capturing your authentic self while using AI and ChatGPT with Marc Longwith and Gabriel Omat.

Podcast Sponsor: PsychMaven

Starting with 2021’s Killin’ it Camp, we started hearing from so many of you about your dreams of creating new sources of income outside of the traditional practice setting. Particularly, we saw a lot of interest in learning about new income streams that could really scale.

So, with all that in mind, I wanted to see if you might join me live for a free webinar next week! Dr. David Hall with PsychMaven was a recent guest of mine on the podcast and in our episode, we talk about David’s passion for doing therapist continuing education trainings, and how these can provide an amazing, scalable income.

I’m going to be live with David for this exclusive Practice of the Practice webinar, it’s called “Three Therapist Secrets to Making Money Through Continuing Ed Trainings”. It’s how continuing education income from in-person and online offerings is way more achievable than you might think.

It’s going to be live on Thursday, April 13 th 2023 at 2 o’clock Eastern, 1 o’clock Central, noon Mountain, and 11 o’clock Pacific, and it’s going to be hosted by PsychMaven. And even if you can’t make it for the live webinar, we are going to have replays available. David is an expert in this area and I’m so excited to be partnering with him on this!
Please sign up at joe.mavenwebinar.com. Also, it’s free!

Meet Marc Longwith and Gabriel Omat

A photo of Marc Longwith and Gabriel Omaton is captured. They are the owners of the Energetic Alignment Academy. Marc and Gabriel are featured on the Practice of the Practice, a therapist podcast.

Marc and Gabriel are Building Heart-Centered Entrepreneurs. They help other coaches, healers, and service-based businesses make a lot of money, without compromising their morals and values. At Energetic Alignment Academy, they believe each one of their clients has immense value to offer the world.

Marc and Gabriel have a unique approach – combining a healthy balance of both feminine and masculine energies as the foundation of their business-building strategy. They help their clients shift their beliefs, get crystal clear on who they serve and what problem they solve, embrace their own unique genius, and create tangible strategies to get them in front of scores of their ideal clients each and every month.

Visit the Energetic Alignment Academy and connect on Instagram.

In This Podcast

  • The difference between coaching and counseling
  • The impact of genuine marketing
  • How to find your true marketing voice
  • Using AI in marketing
  • Marc and Gabriel’s advice to private practitioners

The difference between coaching and counseling

Counselling and therapy [are] really for people who … are struggling with more serious conditions, whereas coaching is more for people who are already doing well in life, they’re thriving, but they want to reach another level.

Gabriel Omat

A counselor can help a client by giving diagnoses and helping them to heal and recover from past difficult traumas and experiences.

Similarly, a coach also helps people, but they are not trained in therapy and generally focus on working with clients that want to improve and reach higher levels in their personal or professional life.

In therapy and counseling, you can really dig into the past and the things that affect the way that you see the world today and [how] you experience things today, whereas coaching is more future-focused, so it’s like, “Let’s look forward. What do we want to create there?”

Gabriel Omat

If a counselor helps to clear the earth and lay the foundations of a happier, healthier life, then coaches help to add the buildings and the bells and whistles afterward.

Additionally, you can work with a counselor and a coach simultaneously, but a coach cannot provide the same services as a counselor. 

The impact of genuine marketing

Inauthentic marketing is instantly noticeable. People can feel and see when someone is trying to sell them something just to get some income.

When you want to be successful, you have to care about the people that you are working with and be passionate about your mission.

You, the person, and you showing up authentically, and you actually caring about your clients: that is what sells.

Gabriel Omat

How to find your true marketing voice

You need to show up as yourself authentically and get comfortable with practicing testing.

I think the best way to show up authentically is just to get out there and see what feels good, and to test.

Marc Longwith
  • What kind of audience are you attracting?
  • What kind of energy are you putting out there?
  • How is this energy showing up in your copy and your marketing?
  • Which people is this type of energy attracting?
  • If it’s not yet the type of people you want, how can you shift the energy to connect with your ideal audience?

How is everything I’m doing actually landing, and who is it bringing into my ecosystem?

Marc Longwith

Using AI in marketing

Use ChatGPT and give it specific prompts. Over time in the platform, you can refine your questions, until it starts giving you information that you can use.

You can ask ChatGPT to give you quotes or questions that you can then edit and shift depending on what type of content you are looking for.

Later on, you can use this same approach even for email content. You can even put any previous content that you’ve written into an AI program to clean it up or edit it for you.

Marc and Gabriel’s advice to private practitioners

Gabriel: The work that you do offers life-changing benefits, and know that there are people out there who are willing to invest in truly improving their lives with the services that you can offer them.

Marc: Your clients are looking for your authenticity. They do not want false promises, they want genuine care and consistency. If you can offer that, they will be excited to work with you.

Sponsors mentioned in this episode:

Useful links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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Podcast Transcription

[JOE] Right around the corner on April 13th, 2023 at 2 o’clock Eastern Standard Time, I am partnering with Dr. David Hall on Three Therapist Secrets to Making Money in Continuing Ed Trainings, how continuing education income from in-person and online offerings is more achievable than you might think. It’s going to be live April 13th at 2 o’clock eastern and it’s going to be hosted by PsychMaven. I’m so excited about this. Please sign up over at joe.mavenwebinar.com. Again, that’s joe.mavenwebinar.com. This is The Practice of the Practice Podcast with Joe Sanok, episode number 859. I’m Joe Sanok, your host and welcome to the Practice of the Practice Podcast. I hope you joined us last week, March 20th through 23rd. Last week we had Level Up Week. We did over 20 webinars in one week with some amazing guests. We also gave over $30,000 in prizes away that our guests gave us. The people that jumped in, they gave us free webinars, they gave us free consulting Therapy Notes and Brighter Vision gave away free things. So it was a great infusion of energy, of excitement where people within our communities leveled up into the next community. People joined those communities that weren’t yet a part of it. It’s always just so fun to see this month afterwards as people get onboarded, as they jump into the communities. If you’re new to the show or new to Practice of the Practice we have four membership communities that help you every single phase of a practice. We’ve got Next Level Practice, which is for solo practitioners, we have Group Practice Launch, which is for people that are just going from solo to group practice, it’s a six-month program, and then we have Group Practice Boss, which is for group practice owners. Then we have Audience Building Academy, which is specific for people that are wanting to grow things outside of their practice, so a lot of infusion of energy. Our next cohorts are going to open back up in September, and so if you’re interested in any of that, it’s all going to be in the show notes and it’s on our website. Today we’re switching gears. We covered a lot of private practice things in the last two months. We did our start of private practice month where we interviewed so many different interesting people. If you missed those, those were all in early February. So we’re talking let’s see, episodes like 845 all the way through 850. Then we talked about launching a group practice and some grow group practice types of things. So if you missed any of that, it was very practical, interviewing people that have started a practice, have started a group practice and are growing a group practice, if that’s where you’re at go back to that, especially episode 856. Dr. Larry Beer is the newest member of our consulting team. Larry was actually the guy that first hired me as a 1099 in his private practice, and he when he sold this practice just a couple years ago, had over 50 clinicians. I mean, this was a powerhouse in Southwest Michigan. The American Psychological Association actually routinely would bring him in to talk about supersizing your practice, mega group practice. So we are so excited that Dr. Larry be is now a part of our team. If you’re going to be supersizing your practice, make sure you apply to hang out with him and to talk with him about if you want to get really gigantic with your practice. He’s an amazing guy that has just such a big heart for counseling and therapy and psychology. So that’s over at practiceofthepractice.com/apply. [JOE] But today I am so excited we are going to be hanging out with Marc and G who are heart-centered entrepreneurs, and together they co-founded Energetic Alignment Academy, a consulting and coaching business that helps individuals monetize their passions for helping others. Marc and G, welcome to the Practice of the Practice Podcast. I’m so excited you two are here. [GABRIEL OMATON] Hey, Joe. Thanks. [MARC LONGWITH] Thank you for having us. [GABRIEL] Yeah, thank you for having us. We’re so excited to be here. [JOE] Well, I’m so excited to talk about having a heart-centered business, one where we’re not salesy, we’re not slimy, but we’re also recognizing that to do this work we got to make money. Why don’t we start with you, G, tell me a little bit about your origin story of why this work matters to you and how you got into it. [GABRIEL] Okay, sure. So I came from the corporate world. I worked the same job for almost 30 years, but I knew that is not really, it wasn’t calling to my soul. I was getting burned out, I didn’t love it, really just felt like it was sucking the soul right out of me, so I knew I didn’t want to retire there and I fell into the world of life coaching through just personal development. Had my own transformation at the age of 40 when I lost a lot of weight and got in the best shape of my life and I thought, I really want to help other people do this. So I started out fitness and fitness instructor and nutritionist, and then went into the personal development field, fell in love with life coaching after hiring my first life coach and experiencing that. Then I’ve just always been somebody that’s wanted to lead through my own breakthroughs and I think a lot of us are like that. We go through our struggles in life and when we come out the other side, we want to help other people with the things that we’ve figured out and been able to do. So that’s really what led me to this field. [JOE] For you, how do you differentiate between coaching and counseling? That’s a big question we get from people that are already trained as a counselor that maybe want to do coaching. From your point of view, how do you speak to the difference between the two? [GABRIEL] Yeah, that’s such a great question and a really common question too. So for me, counseling is we, there are a lot of overlap, but there’s also a lot of differences. For example, counseling and therapy, that’s really for people who, well, it can be for anybody, but people who are struggling with more serious conditions, whereas coaching is more for people who are already doing well in life, they’re thriving, but they want to reach another level. So I don’t help people with things, with diagnosises like ADHD, depression, any of those things that’s much better fit. I don’t, do not have the training for that, I’m not a trauma informed coach, so I don’t help people with those kinds of things. That’s really where therapy and counseling come into play. Also I want to say that in therapy and counseling, you can really dig into the past and the things that affect the way that you see the world today and the experience, the way you experience things today whereas coaching is more future focused. So it’s like, let’s look forward, what do we want to create there? That being said, a lot of the life coaches I know are also therapists. And you can actually work with both. Even some people might find they work with their therapist on these issues and they have a coach to work for these, work towards these more future focused issues. So us, as a coach, we just want to be careful that we’re not trying to make any diagnosises or if we’re at all like out of our league, we need to refer those people to therapy. So we just really want to work with people who are already thriving and just want to level up further. [JOE] Yeah, I think that’s an awesome differentiation. Marc, what about you? How did you get into doing this work and what’s a bit of your origin story? [MARC] Thank you for asking. So really for me, it started out with just being engaged with like the woo-woo space since I was a boy, like astrology, my father was in the tarot cards, things like that. But what it really did is it made me dig into myself. So all of those things are really about self-development. So I had that spoke my whole life and as I grew older and I started to develop businesses, I started consulting and seeing like, oh, like it’s really not the business side that’s the issue. It’s not the SLPs. It’s actually the human being that needs to be developed. So that’s how I started to move into the industry of coaching as a whole. Just to give you a quick story, I had owned a brew pub in downtown Las Vegas and I was just disgruntled with my partners and I wanted some help and I’d never had actual coaching before. I hired a coach from California, amazing gentleman and what wound up happening is within like two weeks, he was like, “Hey man, did you ever think about being a coach?” I’m like, “No, never.” He was just like, “Well, it’s what you do every day.” I was like, “Well, what do you mean?” He’s like, “Well, what did this week look like for you?” I said, “Well, I did help a friend do like a workout routine and some nutrition. I helped another friend follow an LLC. I helped another friend follow a trademark.” I just realized that I just love to give. My whole life I was a teacher as well because I was a fighter, so I was coaching mixed martial arts and jujitsu. So it was just built in me to give, but I never realized I could actually monetize it. [JOE] How do you, so I feel like some people, myself included, have had, I feel like I have a bend towards being open-minded to the woo-woo types of things. But then also I’ve seen the multi-level marketing schemes of like, whether it’s vitamins or essential oils or whatever the thing is. There are good products out there and there’s also like bad products out there. When people have like a reaction to that world, what would you encourage them to do in regards to either challenging those beliefs or understanding those beliefs to be more open-minded? [MARC] I think it’s really about authenticity. I think it’s about trusting our gut and our intuition. I don’t think anybody should buy into anything that doesn’t feel right. But I think we have to look at the way the world has evolved even recently in the last 10, 20 years. We’re discovering so many things from like a scientific perspective that tribes and people knew for thousands of years. So when I look at it’s like, maybe just have a little curiosity around it, that’s what I would say. Is just be open-minded and curious. [JOE] It’s interesting to think about it from that lens instead of a, like it’s woo-woo versus science. It can be, yeah, there’s lots of things that we don’t know that weren’t predominant in Western culture and that doesn’t mean just because it’s not Western, it’s not valid. I mean, that’s such a colonial way of thinking about things and to just say, well, let, let’s dig into these things differently. Now what I love about your website is, I was reading through it and prep for this interview to get a sense of how the two of you talk about the work you do. Similar to me you’ve had some experiences where other people’s marketing, other people’s way that they did business just felt slimy. It felt off, it was like, ugh, oh my gosh, like, I can’t believe you do it that way. Take me through like what you experienced in seeing some of that type of marketing and then what you’ve discovered in regards to really being authentic to who the two of you are and the work you do. [MARC] G do you want to take this or you want me to take it? [GABRIEL] Yeah, I’ll start on this actually. Thank you. For the authen, or the inauthentic piece of marketing, I guess you could say, what I’ve experienced, I’m sure many of your listeners and probably you yourself Joe, is just those kinds of things where people slide into your DMs and act like they’re interested in you, act like they know you and want to be your best buddy, like that thing. I’m not going to give anybody the time of day that does that. I was, you mentioned multi-level marketing, years and years and years ago, about 11 years ago, I was in multi-level marketing and that is exactly what they taught you to do, was to go add friends to your page, direct message them. I’m not coming down, there’s a lot of great companies out there that really do good products, but that method of marketing was just so unaligned for me and it felt so gross and I just did not want to be that person. The great news is that you don’t have to, we’ve learned that what actually works the best is to just be real and authentic. And Marc and I, think the reason that we were so successful with our business pretty much right out the gate was because of that piece. We both just wanted to show up and be real and we knew who we wanted to work with. We knew the people that we connected with. And as our business has grown, we try different strategies to, and things as the industry changes and our business grows. One thing that we just went through recently is right along this topic so we had been doing five-day workshops every month for about, I don’t know, mark, what was like 18 months in a row or so [MARC] Almost two years. [GABRIEL] Yeah, almost two years. They’re like two hours a day and it’s free and we just give, we just give and we connect with people and we sign clients that way as well. But it also gives us a way to give for free. We were like, okay, let’s, going forward, we don’t want to be stuck on these launches every single month. So how can we pivot a little bit to stop, get off that cycle, so to speak? So during the process of trying different strategies, we followed some of the gurus selling style and we just, we did it twice and we’re like, nope, not for us. It not only did it not work, it didn’t feel good and so we went back to our old way of doing things. We shortened the workshop to three days, but we just, we had our first one since that last learning incident this week. Like by the end of that workshop one of the attendees was in tears thanking us for how powerful this was for them. We felt amazing. It was just so much more impactful. So it just goes right back to, there is no one perfect way to market yourself out there in this digital world, but you, the person and you showing up authentically and you actually caring about your clients, that is what sells. [JOE] Yeah. I really resonate with that. Our primary audience here at Practice of the Practice are therapists, counselors, psychologists in private practice. I’m interested, Marc, when you think about that authenticity, I know there’s lots of different ways to do that, what would be the starting point for people as they’re looking at their website, looking at their copy, looking at how they do social media that you would suggest they start with to really find their voice in regards to who they are authentically? [MARC] I think it’s really about showing up and testing a lot, to be honest with you, because I think as, because as we know, like when we try to cerebrally figure something out and take advice from others. What winds up happening is we start to spin in our minds. So I think the best way to show up authentically is just to get out there and see what feels good and to test. G and I always have a saying is it’s not as, it’s right or wrong, but is it worth testing? I think what happens is my largest indicator and G’s largest indicator is what audience are we drawing? So we have to think about like the cheesy people out there that are selling that way or showing up that way, they’re going to draw people that are very similar to them. So that’s where the energetic piece comes in with G and I, which is like, think about the energy you’re actually putting out there and see how it transforms in your copy, like how it actually shows up and then what, who’s actually coming into your ecosystem. That’s a really big indicator to me about how if I’m showing up authentically or not, and then I got to look like, wait a minute, I’m attracting these people. Hmm, that’s not who I want to attract. How am I actually showing up? We really talk about that authenticity piece because you’re really just going to get back what you put out there and there’s just no way around that. So for me, I’m just looking for the indicator of how is everything I’m doing actually landing and who is it bringing into my ecosystem? [JOE] Yeah, I think that oftentimes in the therapy world I see people that when they first start out, they join every insurance, they take anybody, they don’t have a clear niche and then they fill up, but then they’re miserable because they’re not seeing their ideal client. Then usually the next phase is they get a little clearer on who they want to see, maybe what insurances work well, which ones don’t, and then they’re still full. Then a lot of times that next step for them is to do a little bit more private pay and a little less insurance and that I think is a big mental jump for a lot of therapists because they feel like by raising their rates, they’re somehow like taking advantage of their clients or taking advantage of people that are hurting but what almost always happens is then when they do raise their rates significantly, they end up getting the exact clients they want that then refer more of the exact clients they want. I remember when I did this, when I had my part-time practice, it was a part-time group practice, I think I had four different clinicians and there was this one family that I helped and it was a woman who, her husband was a doctor and she and all these other doctor’s wives would go for walks together like twice a week. Throughout the course of probably two years, I ended up seeing every single one of their kids from this like women’s doctor’s club. It was because the people that were the type of clients that I wanted to help the word just spread within that community. So to your point of that if you’re marketing in a way that doesn’t feel authentic to you, it then brings in people that aren’t going to be a good fit. I think that’s such a great point to just reiterate in the private practice world now. G, what would you add to that? [GABRIEL] That is right on the money and we learned that the hard way as well. We brought in some people who really weren’t our ideal client so that is such a good point that you bring up. Yes, you don’t want to work with people who are not your ideal client and I know it’s hard when you’re just starting out and you’re trying to get the clients in the door and you feel like you want to sign everyone. Especially with your audience and ours too, we work with a lot of people that have a lot of different healing modalities and they’re such givers and they don’t, they feel really a lot of guilt around charging for their services. Marc does a little bit in our workshops that he calls the morals of premium pricing, and maybe Marc you could touch on that a little bit because I think it might help them reframe the way they think about pricing and how it can actually be a benefit to you and your client. [MARC] Yeah, absolutely. Thank you, G. I just want to say like Joe, like they’re, you’re literally filtering, that’s what you do in the beginning. That’s what these brand-new practitioners are doing. They’re filtering until they start to see what works. For us, the morals of premium pricing is the reality that psychologically when somebody invests in something that this is what I teach to our clients is you want it to be a big enough stretch that they’re actually invested. Like, oh this is actually a little expensive. Like I probably need to show up for this. But you don’t want it to be so expensive that they’re literally like, I can’t make this happen. So it really, looking at the demographic of course does define that, but I think that when people are invested in something, they just get such better results and they’re so much more committed because you’re looking for committed clients and committed people who really want to change are committed to investing themselves. That could, and obviously there’s a financial situation there, but also, it’s the time and the efforts. Not only are you getting a little bit more on the higher end clientele, but you’re getting clients that are truly invested in getting the results. So thus, you feel good because they’re getting amazing results and they feel good because they’re committed to getting the results. Does that make sense? I feel like I explained that well, but [JOE] Yeah, no, I think finding that sweet spot where people that you want to serve, that there’s that commitment. I mean you just think about if you’re paying for a webinar versus if you’ve registered for something that is free, there’s like a different way of thinking about it. Like even we went out to eat recently and this restaurant required, I think it was $75 to make a reservation that was non-refundable. It was like, wait, I’ve never seen that. Like restaurants want people in there, like they just want people, but I was going to show up on time for that reservation and it was like they were saying, we are so busy and so in need that if you can’t pay $75 to secure your spot, you’re not worth it to us. It was like, I’d never seen that before in a restaurant and I thought, well that good for you. Well done. [MARC] I love that. That’s so awesome. I just wanted to share something that reminds me of like, because now if we want to take that relation to actually these practitioners, because we have something called the resentment number. Joe, it’s pretty awesome because like what that does is you really charge a price that your heart feels comfortable with. People go, oh, just double your prices. No, it doesn’t work that way because if you’re not confident in your offer and what you deliver, you’re going to feel really unaligned. But as you work with people like this restaurant probably didn’t start out that way, but you continue to grow and you go you know what, I’m worth a little bit more than this. I’m going to, and that’s how you actually grow and raise the investment for your work. It’s interesting that you mentioned the restaurant because I’m sure they didn’t start out that way, but as they grew and they had such a huge demand, they’re like this is what we expect. These are expectations, but that does take time and confidence to grow on a human being. [JOE] Yeah, absolutely. [JOE SANOK] Starting with 2020 ones Killin’It Camp, we started hearing from so many of you about your dreams of creating new sources of income outside of the traditional practice setting. Particularly we saw a lot of interest about learning about new income streams that could really scale. So with all that in mind, I wanted to see if you might join me live for a free webinar. Dr. David Hall with PsychMaven was a recent guest of mine on the podcast. In our episode we talked about David’s passion for doing therapist continuing education trainings and how these can provide an amazing scalable income. I’m going to be live with David for this exclusive Practice of the Practice webinar. It’s called Three Therapist Secrets to Making Money Through Continuing Ed Trainings. It’s how continuing education income from in-person and online offerings is way more achievable than you might think. It’s going to be live on Thursday, April 13th, 2023 at 2 o’clock eastern, 1 o’clock Central, Noon Mountain, and 11 o’clock Pacific. It’s going to be hosted by PsychMaven. Even if you can’t make it for the live webinar, we are going to have replays available. David is an expert in this area and I am so excited to be partnering with him on this. Please sign up over at joe.mavenwebinar.com. Again, that’s joe.mavenwebinar.com. Also, it’s free. [JOE] Now I know we’ve got 10 minutes or so left. I want to talk through content creation because if we can align who we are with the content we’re creating. You guys are doing these intensives you’re trying different ways to do it and seeing how the numbers work. Before we started rolling, we were talking about using AI as a part of how we create content. I would love to hear what’s the strategy you’re using? How are the two of you using AI? Does one of you feel more comfortable with it and like, takes the lead on it or do you do it together? Marc, I know you had brought it up before we started rolling so is this more like your thing or do you and G both use AI within what you’re working? How are you using AI? [MARC] So I use AI with a lot of our clients, especially on our one-to-one calls when they’re like hey, like I’m struggling in this area and I’ll dig in with it because it is really, really helpful. But honestly, I’m going to turn it over to G because she really does the majority of the advertising content, the emails and all of the funnels. So G, what do you think about that? [GABRIEL] Yeah, actually I was just using it this morning as a matter of fact. I was just, you can toy around with it. Again, we want authenticity so to just plug something in and say, hey, write me a sales email on this topic, you’re probably not going to love it, but it’s a great starting point that you can go in there and you can tweak things around a little bit in it. What I like about it, like this morning, I was just, I’m trying to remember exactly what I put in there. I think I said, okay, I’m going to give you a topic. I want you to give me 10 quotes around this topic. So I think the topic I chose was authenticity and marketing and another one I think I picked was belief, the importance of belief when building a business. So it gave me 10 little quotes and then I said, cool, can you make it sound more sassy? Then it read the 10 quotes in a more like fun manner. So I mean to just get 10 really quick quotes that you could put in your Instagram or your Facebook or wherever you market yourself through AI, it’s really good for that little quick stuff. But yeah, the longer stuff, it’s nice too for sales emails and things like that are, or just email content because you can just give it a topic and say, hey, I want to write this to my audience. This is who my audience is. This is how I want them to feel. Can you write this? Then you can say, great, can you redo it in a more witty tone or something like that. Then you can just go in there and really just change it up a little bit and make it more like you but if you’re feeling stuck creatively, I love to go to it as just like a starter. [JOE] Yeah, I was just in Next Level Practice. The other day we were in one of our meetings and someone wanted to have just blog ideas. They felt stuck and they weren’t sure if they were going to write it or use AI but right in the meeting, we’re like, hey, give us 10 blog ideas around, it was more holistic counseling and wanting to have some things around meditation and trauma and anxiety. I mean the topics, all of them sounded like amazing blog posts that people would really get value from. I feel like we’re so far past just providing information that really, it’s more the implementation that is the value that people offer, especially as therapists. Like people can know that they should do these things to help with their trauma or have their kids sleep or eat better, whatever the thing is but it’s like the therapist is helping implement in a different way. So a lot of these therapists initially were feeling a little skeptical of AI, like, it’s going to steal our jobs. I’m like, no, it’s such a great extra tool to help you save time. [GABRIEL] Oh, 100%. We talk about that too, the implementation is such a big piece of it because we call it curriculum versus consumption. So yeah, and there’s a lot of free stuff out there that people come and consume but the therapist is actually what’s going to help that person implement that and integrate everything that they’re learning about themselves and all of that into their real life. So that is a really important selling point and AI is not going to be able to help people implement. [JOE] Yeah. How else are you guys using chatGPT or any AI? So that’s a great idea of getting some quotes. Are there other ways that you’re using it? [GABRIEL] I really haven’t used it for much other than just creating content. Sometimes I will take stuff that I’ve already written and then throw it into the AI and say, hey, can you make this better or give me a different version of this just to clean it up a little bit. Sometimes when I write my mind’s a little messy, so it’s just more like a thought download and then I’ll pop it into AI and ask it to clean it up a little bit. But other than that, that’s really all I’ve toyed around with it so far. How about you? Have you tried anything with it Joe? [JOE] Yeah, I’ve just been trying all sorts of things. So Shannon, who is one of my consulting clients that owns Firelight Supervision, which is this like, they offer clinical supervision for therapists that are pre-licensed and post licensed and it’s just this great product, she was going to hire a copywriter. She was in a mastermind group for Audience Building Academy and as we were talking she was going to hire this copywriter and I was like, well, like what kinds of articles are you going to have them write? She’s like the value of clinical supervision when you’re post licensed so you’re fully licensed. So I asked it that what’s the value of clinical supervision after you’re licensed as a counselor or therapist and do it in a thousand words? Then we kept talking during the mastermind while it did its thing and 60 seconds later, I copy it into a Google Doc that I then screen share and she was like, oh my gosh, like this is 95% of the way there. I mean it went through making sure you look at the ethics of your state, you make sure you look at the ethics of your licensure, make sure like you look at your continuing ed hours. All these things that any good copywriter would’ve discovered, but it would’ve taken two or three hours of their time to figure out. I think that that sort of thing, honestly, I’m just playing with it to see different capabilities. So I’ll have it write poems about my friends that are just ridiculous and it makes us laugh and to just learn it and feel comfortable with it. Who knows, I may get targeted ads around some really random things based on that, but we’ll see. [MARC] It’s so funny. Oh, go on G. [GABRIEL] Oh, I was just going to say this isn’t relevant to the topic, but I used it for my son’s essay as well. I mean he had already written it, he’d already turned it in, but I was curious when this came out. So of course, I put in the topic that his essay was on that took him three days to do and it spit out an essay better than his in about 10 seconds it was like, wow. [JOE] Well, it’s like, I had a friend who was applying to a national company and they realized that it was due like, it was, I don’t know, it was like four o’clock on a Monday and it was due at 5 o’clock and they were like, oh my gosh, shoot, I thought this was due tomorrow. So I had to write a cover letter with the name of that company with the experience that person had, and it was 95% of the way there where they could go in and add their own personalization to it. But the basic structure was there. I think that it’s going to then force us to beg that question of like, what is the purpose of learning? So for example, your son who had this essay, if he can just, or his peers can just plug that in, there’s a lot of teachers or professors that are going to say like, no, that’s not okay. In the same way that when Cliff Notes came out, it’s like, oh, you got to read the full book. But it’s like, what actually is the purpose of learning? Is it just reading something and then spitting out a three-page paper or a 10-page paper? Or is it the implementation of it, the application, the defense of your argument? To me I think it’s going to force professors and teachers to say, okay, yeah, you wrote this paper, maybe you even had AI write it. Great, but now stand up in front of the class and argue this point. To me, that’s going to be the human side that is always going to be valuable of having conversations with other people, of being able to debate appropriately, defend your position and do it in a way that’s respectful. Like, that’s just so different than I think how a lot of the regurgitation and honestly like the industrialist mindset of our education system, that it’s no longer about like spitting out a model T car at the end of our education. It’s actually like doing something with it that’s unique and different. [GABRIEL] I couldn’t agree more. 1000%. [MARC] Yeah, I was going to say, I think there’s a huge educational revolution happening. I have some friends that are working on a school right now and I think they only take about a thousand students at a time, but some of these students are now literally at 17 years old, running hundred-million-dollar companies like crazy stuff that’s happening. Because the system was just designed hundreds of years ago and a completely different outcome was needed and we’re just changing rapidly and exponentially. What I like about the AI is it actually what you just said Joe, is it’s just, it puts the pressure on the professors. Like you don’t just go and show up and teach something out of a book and regurgitate. Like let’s actually get critical thinking. Like I think critical thinking has been something that’s actually been falling apart for the last 20 years. So it’s really cool to see. I think it might level everyone up. [JOE] Yeah, and you even think about 2008 when you know people that were graduating then were sold this thing of you go to college, you come out, you have a good degree, you’ll have all this student loan debt, but you’ll pay it off within a couple years and then that just totally not being true. Then looking at over time now we’re really looking at the decentralization, of how information is given of how the application is given, and a lot of these things, it’s people’s creative ways to think about it. Like I’ve, until G just said I take something I’ve written and I put it in there and like spice it up a bit or give it a different tone, like I’ve never thought of that and so there’s still an input by me or by G or by Marc that we have to be a part of what’s going to be the end product of AI. I think that’s what’s really interesting to say, whoa, like the thing that I do could be completely different than what the two of you do but it’s still serving our businesses and that if we can start to share the ways that we do it, then we can be like, okay, let’s maximize this tool in a way that helps us get different outcomes in our businesses or lives than maybe we would’ve. [MARC] Yeah, it reminds me of the idea of like the branding component of there’s just at back in the day there’s like three companies that made t-shirts or three companies that made cars. Now it’s really just about the attachment to who is delivering the information. It’s like their special sauce and how they create. I was even thinking just with AI, there’s a swap now happening where the older generation always had the wisdom and now it’s like you have an 85-year-old grandpa going to his six year old grandson or great grandson asking them information. It’s very interesting. [JOE] Yeah, for sure. Oh, we could talk all day. Well, the last question I always ask is if every private practitioner in the world were listening right now, what would you want them to know? G, I’ll let you go first. [GABRIEL] So I think what I would want them to know, I know that there’s a lot of guilt around charging for services and things like that and raising your prices and I just want you to know that people spend a lot of money on things like going out to dinner, like vacations, like clothes they really don’t need, like a big fat car payment they really don’t need. What they’re doing, what your audience does, what y’all are doing is life changing. It is changing the quality of someone’s life and if that isn’t worth an energy exchange in the way of money, I don’t know what is. Also just keep in mind there are people like me out there who are looking for stuff to buy and I would be so sad if there was nothing in this world for me to buy. I also had a teenage son and I know from personal experience that I tried to find somebody for him to work with as he was going through his teen years and really struggling with things and it was not easy. Like it was hard for me to find, I never really did find anybody that he jived with that had what we were looking for. So your services are needed. People out there are more than willing to pay for it and I just want them to lean into that. [JOE] So awesome. What about you, Mark? [MARC] That’s a tough one to follow up. Thank you, G. But I was going to say, as I always tell our clients, I say you are the magic, like the authenticity of you is what your clients are looking for. Like they’re not looking for anything else. They’re not looking for another replica of some guru. They want you. And then just to finish it up I always tell them that success is inevitable if you don’t give up. Like that’s really the reality of it because that consistency is what creates results. So those would be my two. [JOE] So awesome. And Marc, if people want to get ahold of the two of you, what’s the best way for them to connect? [MARC] I would just say jump onto Energetic Alignment Academy on our Instagram and then they can go ahead and they can click the link and they can, we have a free workshop that we offer and it’s always in there. I think the next one will be April 3rd and they can just get a chance to get some rapport and get to know us, but that would be the best way. [JOE] So awesome. Well, thank you both of you for being on the Practice of the Practice Podcast. [GABRIEL] Thanks for having us, Joe. [MARC] Thank you, Joe. Appreciate you. [JOE] So I’m wondering how you all are going to start using AI more. What are unique ways you’re doing it? Drop me a message on Instagram, Practice of the Practice, drop us an email joe@practiceofthepractice.com. Let us know in the circle community if you’re in one of our memberships, how are you using AI in a unique and different way that also mirrors who you are, your personality and what you are trying to achieve through your private practice. What a fun episode that we covered today. Just a reminder that on April 13th I’m hosting a webinar with David Hall. David is the expert, Dr. David Hall, got to, he earned that doctor, I should say that every time, Dr. David Hall he and I are going to be hosting a webinar on April 13th and it’s all about how to host your own continuing ed events. So maybe you’re an expert in trauma, maybe you’re an expert in ethics, maybe you want to dig into some specific topics. There are people that have to get their continuing ed as part of that. How do you get approved? How do you create content? How do you market it in a way that people actually show up? So you can sign up for that over at joe.mavenwebinar.com. Again, that’s joe.mavenwebinar.com. We’ve got a great group of people that are going to be coming to that. So Dr. David Hall is going to be talking all about how to host your first continuing education CE event. Join us on April 13th. I can’t wait to hang out with you all. As usual, thank you for letting me into your ears and into your brain. Have a great day. I’ll talk to you soon. Special thanks to the band Silence is Sexy for your intro music. This podcast is designed to provide accurate and authoritative information in regard to the subject matter covered. It is given with the understanding that neither the host, the producers, the publishers, or the guests are rendering legal, accounting, clinical, or other professional information. If you want a professional, you should find one.

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