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Take the stress out of starting a private practice.

Grow a practice and create the right systems to scale.

Go to the next level so that you can multiple time and money.

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Get Help on Starting, Growing, and Scaling Your Private Practice
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Unsure what to do next for your private practice?

How do you get through the phases of private practice? What is the three-part model for success? How can you make more money, work less, and love life to impact the world?
Amazing counselors often fail at private practice. In fact, only 1 out of 10 businesses will still be in business in 10 years. That’s crazy!
We didn’t learn anything about business in grad school (unless you got a MBA then started a private practice).
I (Joe) started Practice of the Practice in 2012. I was learning about marketing and business in private practice. I was working my full-time job and wanted to pay off student loan debt. Then over time, I realized I might want to do that as my full-time job. But I had no model, no mentors, and no framework.
So, I started blogging about what I was learning and started a podcast. Every month, we have around 100,000 people that are now growing their practices with us through the podcast.

Phases of Private Practice

Our team has grown since 2012 to support private practice owners at every stage. We’ve divided our work into the following areas:
  1. START PHASE: This is the phase of practice from when you first get the idea to start a practice until you are bringing in $50k gross per year.
  2. GROWTH PHASE: This is the phase where you’re taking some things off your plate, maybe hiring some clinicians, and building a bigger brand. It’s the $50k-$100k range.
  3. SCALING PHASE: The Scaling Phase is all about removing yourself from the day-to-day operations and creating more systems. It’s for $100k+
  4. OWNER PHASE: The last phase that we don’t emphasize as much is where you completely remove yourself from the practice and you make money off your business.

Three Parts of Success

Before we dive into your specific phase and plan, I want to make sure you know where I’m coming from. I structure out three specific areas that make up a successful life as a practice owner.
  1. Optimized Practice: An optimized practice is one where you’re not leaving money on the table, everything is “flowing,” and you feel you have extra time to put into things that matter. We might say that you need to look at the “low hanging fruit” of your practice before you dive into too much beyond that.
  2. Big Ideas: There are big ideas inside you. They might be a podcast, e-course, keynote, book, or world-changing organization. In order to have the mental, financial, and emotional energy for these ideas, an optimized practice is essential. That way you don’t make choices based on being backed into a financial corner. Instead, it’s based on what the idea is telling you.
  3. Lifestyle: Too often owners will work 50+ hours a week to get a practice going and growing, but they don’t have an end time for that hustle. Yes, we’re all about sprinting toward your goals. But, there has to be an end time. It needs to be a chapter, not the book. As part of this success equation, we don’t want to work 90 hours a week. Instead we want to have time with friend and family. We want to go stand-up paddle boarding and go on vacation. We want to snuggle with our kids.
I outline these three areas, because they make up the core of my entire business. They are the flow for success. When this triangle is aligned, we feel it. It becomes part of who we are and allows us to make the greatest impact on the world.
Let’s explore what you can do when you’re just starting a practice. If you’re past that, jump ahead.

How to Start a Private Practice

We recognize that when you’re just getting going, you have time but not much money. So everything for the Start Phase is based on your sweat and that time is your biggest asset. However, for some people starting, they have full-time jobs, a family, or other things that take up time. So they may want to invest in something that will speed things up, like consulting or our Next Level Practice Program.

Tools for Starting a Practice

  • Checklist: Get our free 28-Step Checklist for starting a practice: click here, it’s free
  • One Year Practice Plan: This is a weekly email that walks you through your first year of practice. It’s only $17, a one-time fee. Click here to join
  • Free Resources: Get all our free checklists, e-books, and infographics in one spot. Get free resources.
  • Next Level Practice: This is our community of people that are starting a practice. We have live webinars, Q&A with Joe and the team, recorded trainings, small groups of 6-8, and an active private Facebook Group. Click here to get your invite for the next cohort.

How to Grow a Private Practice

The Growth Phase is usually when your practice is going strong. You may be seeing 10-15 clients per week. Also, you might start recognizing some stress. You don’t want to do the accounting or website anymore. You’re considering hiring someone to clean. You’re seeing that your time is worth more in the chair, than it is in doing some of the tasks you have done. You might even be thinking about hiring some additional clinicians. Here are some tools for this stage.

Tools for Growing a Private Practice

  • How to Start a Group Practice E-book: This free e-book outlines the first steps to starting a group practice. Click here to get it free.
  • Grow a Practice Course: Get focused emails, videos, and trainings on growing a practice, totally free. Click here to get the training + my book.
  • Start a Group Practice Mastermind Group: This Mastermind Group focuses over six months on teaching and supporting you in building a group practice. We meet 3x per month, you get a hot seat to get more focused feedback, and tons of resources. Click here to apply.
  • One-on-One Consulting: Want me or someone on my team to walk you through how to grow quickly? We have 6-12 month packages. We’ll first meet to discuss your goals then decide if you’ll get the best ROI from consulting. Click here to apply.

How to Scale a Private Practice

After you start adding clinicians and get some systems in place, the Scale Phase is all about moving beyond your own time. It’s interesting because the things that it takes to get to the Scale Phase (hustle, hard work, wearing multiple hats) are the very things you have to stop doing to scale. Here are some tools for this phase.

Tools to Scale a Private Practice

  • Next Level Mastermind: NLM is a group for six and seven figure practice owners. We meet twice per month and have in-person meetings. It’s for people that want to be surrounded by people that are serious about scaling. Click here to apply.
  • One-on-One Consulting: Want me or someone on my team to walk you through how to grow quickly? We have 6-12 month packages. We’ll first meet to discuss your goals then decide if you’ll get the best ROI from consulting. Click here to apply.

Other Resources for Private Practice

Here are some things that will help you at any stage of practice:

Hopefully that gives you a better sense of what to do next. Feel free to scroll back up and apply for whatever suits your fancy. We can’t wait to help you!