Creating a SWOT Analysis

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Creating a Simple SWOT Analysis

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities and Weaknesses. Creating a SWOT is a great way to analyze and improve your business. It will also aid you in creating and developing a strong business strategy that will help you stand out from your competition.


Strengths are your practice’s internal assets. Education, physical entities, and relationships all fall into this category. Your strengths give you an advantage against your competitors and serve as a reminder of the existing value of your private practice.



Weaknesses are elements that hinder your practice’s progress and keep it from reaching its full potential. They may not lower the value of your practice, but they may put you at a disadvantage when it comes to your competitors. This is the area you need to improve. Weaknesses may include a lack of experience, limited resources, little access to skills or equipment, a non-existent or weak website, a bad location, or negative personal attributes.



These are external factors that can be taken advantage of to improve your business. The opportunities section shows the growth potential of your practice. Opportunities include a growing market, an untapped market, potential relationships, website improvements, continuing education, referrals, and new ways to market your private practice.



Threats are external, negative factors that are uncontrollable that could endanger or lower your practice’s ability to grow. Competition, whether present or developing, is always seen a threat. Threats include a decrease in the need for counseling services, changes in policies, economic recessions, negative press or studies, and evolving technology. Although threats cannot be changed, like weaknesses, you should prepare your practice to decrease the amount it will be affected by the threat.

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