Creating Your Ideal Client Avatar

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Creating Your Ideal Client Avatar

You want to work with more of your ideal clients, right? That’s awesome, but who are they?

Who is your ideal client? What is the pain that people are dealing with that you love helping?

Generalist vs Specialist

We always assume that a generalist can be a specialist, but a specialist can’t be a generalist.

Identifying Your Ideal Client

  • What clients bring you life? Which clients fuel you and make you feel like you can work with them all the time?
  • Who is connected to that person?
  • Create a business avatar by giving them the below:
    – Name
    – Age
    – Pains
    – Activities
    – Connections
  • Make sure the website reflects your business avatar – pretend that you’re speaking directly to this client using the below method

Formula to Connect With Your Ideal Client

Pain > outcome > method

If you are (pain) and you want (outcome) then we’ll help you through (method)

If you want more resources like this we have over 30 resources over here!

Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling but felt that often people couldn’t find him. Over the past few years, he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+