Graham Taylor and Brandon Jones Launched a Social Media Platform Just For Therapists, Counselors, MFT’s, and Psychologists | PoP 546

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Have you heard of HelloTriad? What are some of the different communities available to private practice owners? What are some societal trends that mental health professionals should be aware of?

In this podcast episode, Joe Sanok speaks with Brandon Jones and Graham Taylor about the world of mental health today and the newest social media hub for mental health professionals.

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Meet Graham Taylor and Brandon Jones

Graham Taylor, PhD, is the Chief Learning Officer at Triad, and is also a clinical psychologist with experience in hospital settings and private practice.  He is the founder of the Taylor Study Method, which offers exam prep for aspiring psychologists and is part of the Triad Network, and is the host of Triad’s podcast, Behavioral Health Today.

Brandon Jones is the CEO of Triad. Before joining Triad in August 2019, he spent nearly twenty years at Kaplan Test Prep: he started his career as an SAT instructor, and then advanced through a series of functional leadership roles, with the last decade spent in general management. 

Brandon is passionate about the transformative power of education; and as an advocate of grit and growth mindset, he believes that just about anyone can do just about anything.

Visit their website. Connect on Twitter and LinkedIn. Listen to the podcast here.

In This Podcast

  • Advice for starting a practice
  • Trends clinicians should be aware of
  • Advice to private practitioners

Advice for starting a practice

Do it. It’s a tremendous field, it’s a great opportunity to serve, the autonomy is there as I mentioned and there’s a great need in our society. (Graham Taylor

There is of course a learning curve, learning about billing insurance, sharing office space, handling ethics and so forth, but in Graham’s opinion it is worth the lessons.

  • Plug into business association: this is a great way to become known in your area, by working with other private practice owners and taking insurance.
  • Be clear on what you are good at. Expand your skills but stay in your realm of confidence and do it well. Form your practice with the clear intention of what you want to be doing.

Trends clinicians should be aware of

Racism surely is on tap. I think there is a significant divide as we’ve experienced as a nation because we’ve forgotten about our shared identity as Americans. I think now is the time for mental health providers to really be involved in our nation. (Graham Taylor)

Mental health providers are first responders on the act of trying to heal the nation and the divide that splits it.

In mental health, there is an opportunity for reconciliation and to build a stronger sense of self, a sense of community, of family, and of nation.

The big headline for me is just the amount of change … there is a lot of flux and acceleration happening … if you are a mental health professional you are also a human dealing with the same changes we are all. (Brandon Jones)

There is also a massive change happening across the board for everyone, mental health professionals included. Be conscious of your own self in amongst the dimensions of change and move with compassion and awareness.

Advice to private practitioners

There are resources out there available to you. You are not alone in this venture of starting a private practice, there are communities for you to join to support you.

Find the resources available to you because there are services and products out there for every aspect of helping you run your private practice.

Be a part of your extended professional community, whether it is local or global, and grow alongside other practice owners because you do not need to run your practice alone.

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!


Podcast Transcription

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This is the Practice of the Practice podcast with Joe Sanok, session number 546.
Welcome to the Practice of the Practice podcast. I am Joe Sanok here in Practice of the Practice world headquarters, mobile world headquarters, because we are still on the road. As you may or may not know, we have been on the road since September living out of a camper where I have been podcasting from the grand Canyon Tucson, the bad lands all over the United States while we’re trying to stay safe away from COVID. And we’ve got some struggles with a six-year-old and a nine-year-old trying to road school them, but honestly, it’s so awesome to see the moments they have, the aha moments and the thoughts, questions and discussions we never would have if we were just sitting in our house in Michigan. So it’s been so fun to be on the road.
I’m really excited about our two guests today. They are like-minded entrepreneurs, people that go after it and really just want to level up, not just for themselves, but for the community that they are a part of. And so today we have, first, we actually have, we have two guests today. It’s going to be a bit of a conversation. We have Graham Taylor. Graham is a PhD and is the chief learning officer at Triad. He’s also a clinical psychologist with experience in hospital settings and private practice, and is the founder of the Taylor Study Method, which offers exam prep for aspiring psychologists and as part of the Triad network. He’s also the host of Triad’s podcast, Behavioral Health Today. And then we also have Brandon Jones. Brandon is the CEO of Triad. Before joining Triad in August, 2019, he spent nearly 20 years at Kaplan Test Prep, which let me just tell you, I use Kaplan for my GRE and it worked like a dandy. It was awesome. And so I have Brandon to thank for all of that as well. So Brandon and Graham, welcome to the Practice of Practice podcast.
[BRADON JONES]: Thanks Joe. Happy to be here,
[GRAHAM TAYLOR]: Joe, it’s our pleasure. Thank you so much for allowing us to be on with you. Looking forward to our time today.
[JOE]: Yes, I can’t. I always like when we have a couple extra people on the show rather than just an interview, because it does get more conversational. So I want to allow you to both jump in whenever it seems appropriate as a conversation. I know that can sometimes be hard on these kinds of discussions, but yes, we’ll just see how it rolls. Well, Graham, I want to start with you and I want to hear a little bit about your clinical work because kind of as we structure out the show today I’m thinking if we hear about your clinical work and then you, too, have helped create this amazing community and podcast and then we’d love to kind of hear a little bit more about the business side of it. I think we’re going to get a lot clinically, we’re going to get a lot on the business side and the community side from this podcast. But let’s start with tell us about your private practice and especially in the midst of a pandemic and 2020 and 2021, like what’s that looked like. And yes, we’ll dig in there first.
[GRAHAM]: It’s been quite a different time, hasn’t it this past year and we’ve experienced such a number of things come up unexpectedly, not just the virus itself, but all the various things that kind of comes out of what we’re seeing. I’ve been in private practice now for about over 25 years. I live and practice in Hawaii, been here about 35 years, grew up in Los Angeles, but have had just a wonderful, wonderful time being here on the islands. And we have such a tremendous mental health set of practitioners here on our islands. And it’s really allowed us to kind of delve into a variety of cultural, mental health, family related issues that really present themselves here on the Island. I grew up kind of in the, my training was in hospitals, worked at Queens Medical Center, it was a trauma center here.
So that’s kind of where I grew up and had a lot of great experiences working up on the medical floors as a psychologist in various mental, in various health psychology related things. And then when in private practice, full-time, last 25 years, as I mentioned and had just a wonderful time. I think what’s happened is during this time that we’ve been presented with things that we haven’t anticipated and we’ve really had to be fairly nimble in the way that we’ve responded to these things, including telehealth being kind of a really backbone for providing services that we didn’t anticipate happening. And so we’ve been able to use telehealth in very, very effective ways to reach out to folks who otherwise wouldn’t have had opportunities to come into therapy because of the distancing or isolation and quarantine related requirements. So we’ve had a great chance to kind of be nimble and kind of grow and be creative in the way that providing mental health can be available to folks in ways that we haven’t had to think about it before.
[JOE]: Yes. So, being on the islands, how has, would you say that there’s kind of cultural differences or ways that people think about mental health differently in Hawaii than maybe in other States or and how have you overcome that? And then also I’m thinking telehealth, I would imagine having all these islands has given access to people that maybe wouldn’t have had it. Can you get to speak to the uniqueness of Hawaii? The only time I’ve been there was for the ACA conference a number of years ago, and then we went to Hawaii and hung out with some friends over there for a while and absolutely loved it. Planning to come back. We’d love to hear more about kind of the culture of Hawaii and mental health and then how telehealth has helped or how it changed that.
[GRAHAM]: I think what you said was, well, first of all, you went to one of the most beautiful islands in the world. Hawai has a beautiful place, isn’t it?
[JOE]: Oh, my word, yes.
[GRAHAM]: Doesn’t get any prettier than that, but we —
[JOE]: I got to just go on a side, a Hawaiian side note here. So a friend of ours that lives there, he’s one of, just a couple of orthodontists on the Island. And so he’s also a pilot who is friends with a helicopter pilot. So we were able to do a helicopter ride where we got to go and see all these kind of hidden waterfalls, so much of the Island is private, to go to these places, you can never see it unless you take a helicopter ride. So one of the highlights of my life to see Kauai from a helicopter.
[GRAHAM]: Yes, you lucked out. That’s one of the most beautiful things I think one can ever see. You also mentioned too, that Hawaii, can we call it kind of the melting pot of the Pacific? We have a variety of different cultural groups and in terms of coming into mental health, coming into therapy we have a very good transference towards mental health here on the islands. We reach out quite a bit. We’ve got very active professional associations with MFTs, mental health counselors, social workers, psychologists, and we do a really good job of being able to reach out and people are very responsive. And I think culturally, too, folks that are practicing with various cultures are very sensitive to the cultural differences. And we really weave that with intention into setting up and understanding what a family or a couple or an individual is going through.
And so it really makes, it kind of adds another layer of I think real beauty to the therapeutic process when you weave in that cultural piece. In terms of the telehealth that you’re talking about, yes, it has allowed us to reach out, nothing really negative about it per se, but just, I think allows people, even in rural areas to be able to come in in ways they wouldn’t have been able to before. We’ve also allowed, it’s allowed us to be kind of nimble, as I mentioned earlier, and creative. A colleague and I put together a first responders group. We had a bunch of docs reach out to us and say, “Hey, we are getting crispy and burned out with all this COVID stuff.” They’re on the front lines, really having a hard time just with their own mental health, as they’re dealing with all these things. This was at the front end, so about a year ago and we’ve been still meeting with them weekly, one time a week.
We’re bringing them all together, online, Zoom, and we have some really great interactions just, in some ways it kind of takes one to know one when you’re going through the hard time. So we’ve been able to put that program together. We also got to be really creative for, the same colleague and I, we put together a COVID-19 pro bono program, which was, we brought, this is awesome, we brought together mental health counselors, social workers, MFTs, and psychologists. We had almost a hundred practitioners being willing to give an hour of their time each week for free services for those that either lost their insurance or didn’t have insurance so that they could come in. And we created kind of a kind of a mental health service for them that plugged them into practitioners to help them through those times. So I think private practice being here on the islands, it’s allowed us to be creative. It’s allowed us to meet the needs. And I think people have responded in really positive ways.
[JOE]: Yes. Now kind of going off of that, I know that whether it’s through the podcast or your own work or your work with Triad you have the pulse of a lot of different types of practices which I always love to kind of ask people about kind of the current pulse. When you think about people starting a practice right now, or people growing a practice, maybe growing a group practice, things are unique in 2021 and beyond that you never would have had to think of in 2019. So if someone was asking you about starting a practice or growing a practice, what are a handful of tips that you would say, “Here here’s some of the building blocks or the essential components right now that just have to be on the table when you’re making decisions about starting and growing a practice.”
[GRAHAM]: Yes. Well, first of all, do it. I think it’s a tremendous field to come into. Whether you can be working for an agency, or you’re going to go into your own private practice. I worked for the state mental health department for about three and a half years. Loved it, went into private practice just for some of the autonomy that I think comes from that, but do it. It’s a tremendous field. There’s a great opportunity to serve, the autonomy is there, as I mentioned, and there’s a great need in our society. I really encourage those coming in to first and foremost, plugged into their professional association in their state to really get plugged in. It allows for people to feel, there’s a learning curve whether it’s getting set up for the insurance panels, whether it’s any of the ethical concerns that might be going on, offices being shared, those kinds of things, billing practices.
So I think really getting plugged into your professional association first and foremost is a great way to be known. They’re typically very welcoming, provide you with referrals as you’re getting going. So I think that would be first and foremost. Also to those coming into practice, be very clear about what you’re good at and what you really love to work in. Stay within your realm of competence. You can grow in certain areas, that’s for sure, but be really clear about how you practice, what you’re really good at and what you want to be doing, and form your practice with that intention. I think that’s going to allow you to have a very, very fulfilling practice. I think you’re going to be serving those that really need your help and you’re going to be very effective in the services that you provide.
[JOE]: Oh, that’s so awesome. Such great advice. Brandon, I’d love to ask you some just questions about kind of the community. So as we hear all these ideas of yes, like get together with people virtually and grow and get involved in your professional organization, a lot of that’s pointing to community being surrounded by peers. Tell us a little bit about maybe your professional journey into joining Triad, and then we can get into some of the kind of the trends that both of you are continuing to see. Tell us a little bit about your professional journey into joining Triad.
[BRANDON]: Yes. Thanks Joe. So my background, I’ve been at Triad since August of 2019. I’m the CEO here. Prior to that, I spent almost two decades at Kaplan Test Prep, as you mentioned. I also follow up with a lot of friends at Kaplan. We’ll tell them the GRE works like a dandy. I think that’s a good marketing tagline for —
[JOE]: Yes, I got one wrong in the math and it was all like, I was not an excellent math person, but I only got one wrong. And so it was like, “Oh, my word, like this thing works.”
[BRANDON]: That’s pretty good. I mean, look, you don’t need to be that good at math to determine that only getting one wrong is pretty good math. So it’s good work for you. So it’s funny I sort of happened into my role at Kaplan and I had graduated from college, both my parents were English teachers, and I was thinking about being a high school English teacher and thought before I commit to something. When you’re 22 years old, a couple of years sounds like a long time. Before I commit to something for three, four, five years, I should figure out if I’m any good at this and if I like it, teaching, that is. So I looked for literally the lowest possible commitment way to find that out and found Kaplan. I started as an SAT teacher. 19 years later, it turns out it wasn’t so low commitment. I love my time. there.
I have a lot of friends still there and they provide great products for different market. But I had been there for as I mentioned, almost two decades, I was looking for a next professional chapter and happened to find Triad. Triad operates, as the parent brand, operates for commercial brands in exam prep and continuing education for behavioral, mental health professionals and students and professionals. I’ll talk more about Triad in a second, but just the note on, again, how I got there having a background for almost 20 years in test prep and CE and made it a natural fit. I’m still learning into the behavior mental health space, but I find it personally very motivating. I think that the end product that our users deliver of behavioral mental health services is really important to the community I could argue. And I don’t think I’m speaking hyperbolically that this is the most important time in the history of behavior mental health coming out of COVID. So and all of the other, reckoning with some pretty ugly [inaudible 00:14:35] and societal injustice stuff that we’ve been going through over the last year. I think it’s a really important time and I’m really happy to be in this.
[JOE]: Yes. And so, I was just going to ask about that behavioral mental health side. What kind of trends are each of you seeing in behavioral mental health right now that clinicians really need to know about? And why don’t we start with Graham? What are you seeing?
[GRAHAM]: Well, I think clearly racism surely is on tap. I think there’s a really significant divide being experienced for us as a nation, as we’ve kind of forgotten our shared identity first as Americans. I think mental health providers as Brendon is sharing, it’s time for mental health providers to be involved really in our nation. And I think they’re going to be the ones, I was talking to my colleague after we ran one of our early groups with first responders. I was saying that our medical colleagues are going to be getting us through the medical side. They’re going to get us vaccines and treatments, everything else. And they’re doing a great job of that. They’re just knocking it out of the park. And by the way, Brandon is knocking it out of the park too, when it comes to Triad. He’s just a phenomenal leader.
But this idea that we are trying to heal our nation right now, we’re trying to heal this divide, we got an opportunity for reconciliation and hopefully to end this crisis, build a stronger sense of ourselves as a nation, as communities, as families. I think some of the trends right now, COVID, and the cost of isolation on schools learning out like you’re talking about being in a camper, which sounds like a lot of fun, being in a camper or doing schooling on the road or family distress, suicidal ideation. These are all really stressful things right now that we’re having to confront in really new ways. And we’re learning just how stressful it is to deal with the pandemic and to try and find ourselves a midst of this and trying to kind of ground ourselves in some things that really make us feel safe.
[BRANDON]: Yes, I’ll jump in and thanks, Graham, for the kind words. We’re trying hard and looking forward Joe, to sharing with you a little bit more and the listeners, to sharing a little more about the new Triad in just a second. But to your specific question about trends, I think the big headline for me is just the amount of change. I think in sort of integral is here and there’s velocity and acceleration and flux. There’s a lot of flux happening. Acceleration [inaudible 00:17:00] time. So I think about the change in this space, it’s, there’s sort of the base case, just human change that everybody is dealing with. If you’re a behavioral mental health professional, you are also a human dealing with the same change that we all are; so change in home life, social life, work life, all of that is happening to you too.
And then changing how your work is being delivered. You know, many cases, folks, having to move to teletherapy and, whether that is a permanent move or not, I think that’s some uncertainty. Still you know, that’s been probably rewarding. It certainly, I think allowed more people to access mental health services, who weren’t able to before but that’s a big change for providing those services. And the last dimension, which isn’t unimportant is changes that are industry specific. So different rules around reciprocity and changing regs as regards to specific licenses and specific states, more and more folks have more than one state license and maybe even more than one license. Maintaining your license is not that hard when you have one license in one state and it’s not changing, but as soon as you start to add more states, add more licensures or apply change to it, it gets pretty Byzantine. So there’s sort of three dimensions of change that are happening. And I think it can be pretty disruptive and challenging for folks. As a resilient bunch and obviously as a human forward bunch, as mental health professionals, but it’s a part-time across a couple of different dimensions.
[JOE]: Yes, absolutely. And I’m seeing that too. A lot of our people that are in Next Level Practice in our membership community it’s really amazing to see how that flux has sort of been mitigated at least the business side of it by having their small groups or their accountability partners or other people that they can say, “You know what, I’m struggling. What do I do in this situation?” And having that community of people, even if it’s online, I think is so important. And it was probably, I think, Brandon, you and I, I’m trying to think where I was at when I first talked to you. We were in Colorado. So that would have been September, October when we first started talking and kind of you and I talking about what we each do and realizing how much overlap there was between Triad and Practice of the Practice.
And so just in full disclosure we’ve kind of come up with a joint venture and neither one of us are paying each other. We’re just saying we have joint audiences that need to hear and get access to the resources each other offers. And so part of this is just saying, “Hey, let me bring you guys on the podcast. Let’s give you guys a bunch of free podcast sponsorships, because we believe in the work that you’re doing especially around the new social media platform. That to me is going to be a total game changer for therapists. I’d love to hear a little bit of the origin story, and I’m not even sure which one of you to ask about these things, because I don’t know enough about the background of it, but we’d love to hear the origin story of why start a new social media platform for therapists right now? Like what are you seeing happen in there already? And where is that platform going? So tell us a bit about the platform, where it’s come from, and where it’s headed.
[BRANDON]: Yes, I can go first and Graham, if you want to follow on, it’s well. So it really comes from, in part from our legacy in this space. So as I mentioned before, we operate for commercial exam prep and CE brands. Those have been, Graham Taylor is the tailor in the Tailor Study Method. So he’s one of the founders, as you mentioned here on joining us in this conversation. Those brands have been in market for a long time. So two of them were founded in 1976, one in 1985, one in 1995. That’s Graham’s brand. So Graham’s is the baby and it’s still 26 years old.
[GRAHAM]: That’s correct [crosstalk]
[BRANDON]: Yes, it’s right. Through those four brands we have you know, there’s a niche market there, about 60,000 professionals. So 60,000 exam, test-takers a year behavioral mental health and about a million licensed professionals and about that many unlicensed professionals as well. And we have a big presence in that space. So about half of all psychologists, social workers, marriage, and family therapists, counselors, and analysts have had some touch with one of our brands. So really it was born out of some pretty formative purpose, mission strategy, thinking that I did when, that we did when I first got here in August of 2019 about why we exist, who we serve and how we do it. And really then in terms of the mission that the who we serve, we really locked on the behavioral mental health professional. That’s who we serve and thinking about what other services and products that population needed really was the sort of foundational thinking for what is now become Triad, which is now launched.
It’s live in the market and it is a hub, the hub for behavioral mental health professionals to find education, community and career resources all for free. One other note for me on this, I don’t believe that everyone’s needs are the same. There are folks who may be interested in education, but not community or community but not career or two, but not three or all of them. But I do think that by keeping the behavioral mental health professional squarely in mind and what she needs, we’re going to provide a lot of value again, all for free through the Triad platform and you know, hopefully bringing what I think, aspirationally thinking, bringing more people into the market and then also increasing access and equity by providing more high quality resources to more people for free. I’m hopeful that we can accomplish that.
[JOE]: Oh, that’s awesome. Graham, where do you see kind of the best benefit right now for clinicians? I mean, there’s so many social media platforms out there. For you, what excites you about this new social media platform?
[GRAHAM]: We’re very fortunate. We have Peter Finger who is our show’s producer, Brandon, and a couple of other very active folks in our company that are been so instrumental and successful at lining up some just stellar guests for our show as we focus on the trending and relevant topics and mental health kind of going on nowadays. We’ve had just a variety of shows that have been so enjoyable to be a part of. I think right now, as we get to, I don’t think mental health has always done a really good job of helping people understand what it is and what we treat. You know, we know our medical colleagues go through certain training and they’re, there’s the old saying, “See one, do one, teach one.” In mental health, we don’t oftentimes really know what goes on and sometimes the public doesn’t have a real clear idea.
One of the, I think benefits of this show is we get to let people really see that some of the topics we’re talking about really impact their life, really, maybe speaking to their life and there are ways to do with these things. We have topics like, areas of growing, mental health, like applied behavioral analysis or shows on anxiety, bold parenting, dealing with COVID, the psychology of pandemics. We had a guy come join us out of Canada, phenomenal guy talking about the psychology of pandemics. Access to telemental health and what people can use in that way, issues relevant to teens like jeweling or marijuana use. We’ve talked a lot about addictions and recovery. We had some really good shows around racism and sex trafficking.
We kind of got gritty in some of these shows and really, really honest about these things so we can tackle them. We’ve talked about shows on resilience and step families, trauma stewardship, pain management and we’ve also had, which had been pretty cool, some mental health companies come onto the show with products and services that really benefit the practitioners and the public out there. What I’ve loved about this too, is that our guests come on. I’ve always felt like as I’m sure you too, as you know, Joe, as a practitioner, I’ve always felt that a privilege in therapy to be invited into and being trusted with our patient’s lives. And I’ve found that it’s really the same thing with those that are on our show. You know, they come in with great vulnerability and transparency and a real willingness to be candid and real with us to normalize mental health challenges.
And I think it kind of demystifies things, and it creates hope for people to get to listen to it, whether it’s those mental health practitioners that listen in. I’ve even had patients of mine, I told them to go listen to the show. We’re talking about something in therapy that we just did a show on and it comes from a professional standpoint that the show kind of adds another dimension or layer to it. So I think we’ve had just a really great opportunity to normalize some things around mental health to demystify it and to give people some hope about ways they can understand it and how they might apply it to their lives.
[BRANDON]: Yes. I’ll just add there, that’s Graham talking mostly there about our podcast Behavioral Health Today. Graham’s the host and so if you like hearing his voice here, you’ll like hearing his voice there. Graham, you do a really tremendous job as the host of our show. Behavioral Health Today is also in the feed of the Triad community. So when thinking about what clinicians might find of value there in our network versus others you know, one of those things is our podcast Behavioral Health Today. I would also just say, Joe, that, yes, there’s a bias here obviously, but my hope is that Triad is not just, I’m making air quotes that are great for this medium, not just another social network. That it is really a niche behavioral mental health network.
So it’s not for oncologists or radiologists or full stack engineers or project managers. Those people are all great and important too, but they’re not our people. And so really this is intended to be for them. So professional profiles specifically for behavior mental health. So not just where you worked your last five jobs, where you went to college, but you know, your license and your specialty, subspecialty populations, you’ve worked with therapeutic approaches, you’re familiar with it, et cetera. And that’s going to really, I think if you imagine like LinkedIn, but where every post was relevant to you. That’s what we’re trying to accomplish here. So not just be another thing that’s in people’s lives, but the thing for their professional experience as a behavioral mental health professional. By being niche, we think that can be a real feature for this.
[JOE]: Yes, I totally agree. I mean, having been in the platform for about a month. And people that are listening, you can go to to check it out. Do they have to apply to go in? Like, do they get kind of a check mark from you or what’s the best way for them to sign up for it if they’re interested, as they hear more? I know we’ll probably do a call to action at the end, but …
[BRANDON]: Yes, exactly. As you said, Joe, so I’m go to That is free to register. And what we’re going to do after, depending on when you’re listening to this show, this may already be the case. We will have a license verification process. If you are a licensed behavioral mental health professional, you’d be able to enter your license, we’ll verify, and we’ll give you a little verified badge. But we’re also, we have a big population. We have we’re partners with about 200 universities and so we have a number of students who will be in the platform, who are earlier in their career. And we’re going to extend this out too to paraprofessionals in the space too, people who are not licensed professionals, people who are just coming into this space. So you do not need to be a licensed behavioral mental health professional to get onto the platform. You are certainly welcome but we hope that you are either in or are on your path towards a career in behavioral mental health. And again, just visit free to register. And I look forward to seeing you there.
[JOE]: Yes, I mean, I’m looking at it and it’s just reminding me of all the great features over there. There’s the community side, which kind of looks like LinkedIn professional profiles, there’s some great tools for finding jobs within it. I just think about even for myself when I had my group practice to be able to look for people that were high quality, that were active, that were networking. Those are all things that any business owner needs. And so as with any social media, you want to be one of the first adopters because you know, people then look to you as a leader. And so I know that Practice of the Practice, you listeners are oftentimes the first adopters. A lot of you are already on clubhouse, a lot of were early adopters in a lot of the other social media platforms and you’re out of the box thinkers. You’re people that don’t just follow the traditional route. And I would say, HelloTriad is definitely going to be this next thing that really blows up for therapists. We’re active in it. We’ve committed to having our team and me support it and be active within there. So we’d love to see the listening audience to hang out over at
The last thing I always ask guests is if every private practitioner in the world were listening right now, what would you want them to know? And Brandon, why don’t we start with you?
[BRANDON]: Thanks, Joe. And look, I talked about aspirational goals. I think every private practice practitioner in the world is a good goal for you but I guess I would want them to one here, again, there are resources out there for them as a person running a private practice. I imagine that that, it sometimes feels like going it alone and you’re absolutely not alone. So resources out there for you, excuse me at, come join the community, participate, engage, post content, take advantage of the resources there. And we’d love to support you in your private practice journey.
[GRAHAM]: Yes, I think I’m kind of just dovetailing off of that. I think, go on, on various sites and find out the resources that are out there for you. There are a number of really good sites, and I think Triad is doing a phenomenal job around providing, you know, we kind of talk about those that are aspiring to be in mental health all the way to those that are retiring. We have services and products for every really part of your practice and your life as a mental health professional. So check those resources out because they can really contribute to a great life as a practitioner. I would always also encourage them. We’re going to be talking to all the therapists in the world, continue to grow and stretch yourself.
It’s sometimes easy to go in and kind of hang your shingle and you go in, you check in and check out of your day, but I would encourage people to grow and take advantage of the numerous changing areas of mental health right now. And I would also encourage you to really be a part of your professional community. It is a vibrant and growing and exciting professional community. Whether it’s your national organization, your state organization, be a part of that grow. Don’t be out there practicing by yourself. Grow with one another and really have some fun in the things that you’re doing and try and be as creative in the services that you provide to folks because the needs are out there and the needs are great, and people are just waiting for those needs to be introduced or how they can be met by these mental health professionals that are out there waiting to kind of help. So I guess that’s what I would say around that.
[JOE]: Awesome. Thank you so much, Graham. So Brandon, if people are going to take some action, what would you want them to do next after hearing this?
[BRANDON]: Yes, just to say again, thanks, Joe. Just everyone who is either a behavioral or mental health professional, student, someone aspiring, if you have a private practice or thinking about one, just visit us at and register for free. And we hope to see you in the community.
[JOE]: Awesome. Well, Brandon and Graham, thank you so much for being on the Practice of the Practice podcast.
[GRAHAM]: Thank you, Joe. Been great to be here.
[BRANDON]: Thanks so much Joe. Looking forward to continue the conversation.
[JOE]: Well, if you resonated with this podcast, I just want to encourage you to head on over to I’m active, posting content, and really excited about this community. For me one of the big things that just comes back over and over and over is the power of community, whether it’s in Next Level Practice where people are supporting each other or it’s mastermind groups or professional organizations, we can do things together that we never could do alone. I don’t have the corner market on knowledge. Having this podcast is huge because I get to interview really exciting people that are doing big things all the time. And that increases my knowledge, but I still don’t have it all. There are times that I’m running a mastermind group and someone throws out ideas or ways they think about things that’s completely different than me and that power of community really is what comes together, whether it’s at HelloTriad or in other communities.
So whatever that looks like, I want to encourage you to join a community of other professionals, connect with them, go deeper, have those conversations about not just how to grow your business, but how to go up against injustices in the world, how to push back on things that you don’t like in the world and to grow in a way that you never could do alone.
Also, I want to thank Therapy Notes. Therapy Notes has been a longtime sponsor. They’re the top electronic health record out there. They now offer teletherapy totally free as part of all of their plans. To try them out for three months for free, please just use promo code [JOE]. That helps them know that you heard about it on this show. They are awesome. They also have a whole team that if you’re with another EHR that you don’t like, they will help you transfer everything over. I mean, it really is a no brainer. We have a direct connection with their marketing and their IT department. And part of the whole teletherapy thing was that we were pushing for that. So we would love for you to sign up with Use promo code [JOE].
Thanks so much for letting me into your ears and into your brain. Have an amazing week by special. Bye
Special thanks to the band Silence is Sexy for your intro music. We really like it. And this podcast is designed to provide accurate and authoritative information in regard to the subject matter covered. This is given with the understanding that neither the host, the publisher, or the guests are rendering legal, accounting, clinical, or other professional information. If you want a professional, you should find one.