How Facebook Pixels Work

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How do Facebook pixels work

Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how Facebook pixels work.


I think you mentioned something about having something on your website, or webpage, that captures who you are getting a view from on Facebook – what is that called? I think I may be saying it wrong, but I hope you know what I’m talking about.


I totally do, it’s called a ‘Facebook pixel’. You can actually meet with Facebook for free and one of their folks will show you exactly how to do it. What this is valuable for is if you do a Facebook ad campaign, where you pay $50 a day for three days to try to get new people, if people go there, you can retarget them. So then it pops back up at a later stage when they are browsing. Because, we all know that people think about counseling and then they get distracted, especially on Facebook. So then you can retarget those people, which makes your marketing way more effective.


Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .