How To Think Bigger

How to think bigger

In the last post, we looked at the blueprint to create “aha” moments, slow down to spark innovation, and then how to actually plan, achieve, and outsource (almost) every goal. Now, let’s look at how to think bigger.

I interviewed this guy, Christopher Lochhead. Fast Company Magazine calls him a “Human Exclamation Point”, The Marketing Journal says he is one of “The Best Minds In Marketing”, and The Economist calls him “off-putting to some”.

He co-wrote the book “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets”, which Dr. Tina Seelig, Professor at Stanford University calls, “Required Reading”.

In the book, Christopher talks about what it takes to be in a whole new category. Think Uber, Apple, and Whole Foods. They all disrupted the market to bring something new. But, most of them borrowed concepts from other fields and wove them together into something new.

Take frozen foods. Those weren’t massively available to the average person until a guy from the US Agriculture Department was on assignment in Newfoundland, in 1915. Clarence Birdseye saw the Inuit people flash freezing fish on the ice. He started filing patents and creating a supply chain for food, delivery, and storage. In 1929 (at the age of 43), he sold the company for $22 million.

In 14 years, a government employee went from having an idea to being a multimillionaire, in 1929!

Whether it is Birdseye, Uber, or you, we must play bigger! But, how do you do that?

  • Have a vision for your practice that can scale
  • Go after low-hanging fruit to free up time and money for bigger projects
  • Work on big projects first, then use leftover energy for smaller things
  • Stay focused on the big goals
  • Work to get national attention (HARO is a great resource for this)
  • Work with someone who has done this before or join a group of peers that are moving bigger
  • Keep taking things off of your plate as you level up

ACTION: If you want to be inspired to change, and you want clear tips to play bigger, listen to this interview with Christopher Lochhead (warning: Christopher drops some naughty words in this interview).

Next, we’re going to go through three big differences between six-figure and multi-six-figure practices.


Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .

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