Important Website Tips to Grow Traffic and Boost SEO with Daniel Fava | GP 121

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Image of Daniel Fava captured. On this therapist podcast, Daniel Fava talks about Important Website Tips to Grow Traffic and Boost SEO.

How do you direct more traffic to your group practice website? Is there any difference between solo practice and group practice websites? What are some top tips for writing blog posts?

In this podcast episode, Alison Pidgeon speaks with Daniel Fava about how to improve your website.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on Faith in Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

When you’re in private practice it can be tough to find the time to even review your marketing efforts, let alone to make improvements where needed.

By first understanding your practice and what makes it unique, Brighter Vision’s team of developers are then able to create you a beautiful website that will attract your ideal clients and get them to contact you. Better yet, they also provide unlimited tech support to make sure it’s always up-to-date, and professional search engine optimization to make sure you rank high in online searches – all at no additional cost.

But best of all, we’ve worked with them to create a special offer just for Grow A Group Practice listeners. Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe. 

Meet Daniel Fava

An image of Daniel Fava is captured. He is a digital business consultant and founder of Private Practice Elevation, a website design and SEO agency focused. Daniel is featured on Faith in Practice, a therapy podcast.Daniel Fava is a digital business consultant and founder of Private Practice Elevation, a website design and SEO agency focused on helping busy private practice owners attract their ideal clients and scale their business.

After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. Private Practice Elevation offers web design services, SEO (search engine optimization), and website support to help private practice owners grow their businesses through online marketing.

Visit the Private Practice Elevation website, and connect with them on Instagram, Youtube, Pinterest, and LinkedIn.

Schedule a Free 15 Minute Call with Daniel!

FREEBIE: 5 Things You Can Do On Your Website This Week to Get More Clients

In This Podcast

  • Why you need to separate your service pages
  • Is there a difference between solo and group practice websites?
  • Get past the fear of putting yourself out there
  • Blog post tips

Why you need to separate your service pages

One of the most common mistakes that group practice owners make when it comes to their websites is that they don’t create specific pages for each service that their business offers.

Your content is a valuable resource, and you can structure it well so that both Google and your audience can notice and find you more easily.

I believe that your website can be a lead foundation for your marketing, especially online marketing [because] it’s the number one place people are going to be going to learn about you and your services. (Daniel Fava)

Create separate pages that are dedicated to each service that you offer your clients because Google ranks that higher than one page with everything listed on it.

By diversifying your content this way, you make it easier for Google to rank you, for your clients to find what they are looking for, and to help them connect better with you and your services.

Is there a difference between solo and group practice websites?

Not necessarily.

Both solo and group practice websites can separate their pages based on service and purpose to allow their search engine optimization to work more effectively.

The main difference is that group practice websites will have more content because they have more clinicians to market and potentially more therapeutic services to offer.

Somebody might be Googling a therapist’s name … because somebody has recommended them and [having a separate page for them] can help increase traffic to the website for sure. (Daniel Fava)

Get past the fear of putting yourself out there

Rephrase this fear, because even though it can feel strange to put yourself out there, you know that you can do good work in your community.

The way I like to think about it is just [to come] from the lens of generosity; “It’s not about me, it’s about the people I’m trying to reach”. (Daniel Fava)

Think about your ideal client, the questions that they have, the pain points they are trying to solve, and the goals that they are aspiring to achieve.

Use these answers to write blog posts on your website to help connect this client with you because they show that you understand them, and it helps you to create backlinks that boost your SEO.

Blog post tips

  • Length: There is no real maximum or minimum word count for blogs.

The only goal you should have in mind when it comes to how many words to write is whether or not you have helped to answer your ideal client’s question or pain point.

  • Be generous: Create content that serves your client, both current and prospective. Provide great context and resources.
  • Be consistent: Stick to your schedule. If you write a blog post once a week, twice a month, or every day – set a schedule for yourself and stick to it.

The more content on the website, the more chances you have for Google to pick up those keywords that are in there and that helps because Google likes to see that the website is not stale, [that] it’s changing, growing [and] got resources. If you are linking out to other resources as well, Google likes to see those outbound links. (Daniel Fava)

  • Use your content: Repurpose your blog posts into social media posts, e-courses, mini-series, and much more.
  • Write clear titles: Be specific and to the point with your titles.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Alison Pidgeon, Group Practice Owner

An image of Alison Pidgeon is displayed. She is a successful group practice owner and offers private practice consultation for private practice owners to assist in how to grow a group practice. She is the host of Grow A Group Practice Podcast and one of the founders of Group Practice Boss.Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she runs a virtual assistant company, Move Forward Virtual Assistants.

Alison has been working with Practice of the Practice since 2016.  She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Transformation From A Private Practice To Group Practice

In addition, she is a private practice consultant for Practice of the Practice. Allison’s private practice ‘grew up.’ What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.

Visit Alison’s website, listen to her podcast, or consult with Alison. Email Alison at alison@practiceofthepractice.com

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Podcast Transcription

[ALISON PIDGEON] You are listening to the Grow a Group Practice podcast. Whether you were thinking about starting a group practice or in the beginning stages, or want to learn how to scale up your already existing group practice, you are in the right place. I’m Alison Pidgeon, your host, a serial entrepreneur with four businesses, one of which is a large group practice that I started in 2015. Each week, I feature a guest or topic that is relevant to group practice owners. Let’s get started. Hello, welcome to the Grow a Group Practice podcast. I’m Alison Pidgeon, your host. Today we’re going to be talking with Daniel Fava all about websites for therapists. If you’ve been thinking about making some improvements to your website, this is definitely a great episode to listen to. Daniel Fava is a digital business consultant and founder of Private Practice Elevation, which is a website design and SEO agency specifically focused on helping private practice owners. Daniel’s story is that he built a website for his wife and she’s a therapist and was starting her private practice and he saw the impact it had on her business and became passionate about helping others do the same. So his business, Private Practice Elevation offers web design services, search engine optimization and website support to help private practice owners grow their businesses through online marketing. Daniel and I talk all about blogging and how you should have your website set up and common mistakes he sees folks make. So like I said, if you think your website needs some improvements, definitely listen to this episode with Daniel Fava. Hi Daniel. Welcome to the podcast. [DANIEL FAVA] Hey Alison, thank you so much for having me. [ALISON] I’m excited to talk with you today, but before we get started, can you give us a brief introduction of yourself and your business? [DANIEL] Absolutely. I’m Daniel fava. I’m located in Atlanta, Georgia and my business is Private Practice Elevation and what we do is we help our clients walk through the process of really elevating their online presence. We do that through website design and SEO services, as well as website care plans and just really wanting to partner with our clients to offload all of that technical geeky designy stuff so that they can focus on building their private practice. We can do the stuff that we love and we’re focused on. [ALISON] Yes, that is so important because I know so many therapists who are not tech savvy and would rather just hire somebody who knows what they’re doing. [DANIEL] Absolutely. That’s why we’re here. [ALISON] Yes. That’s me. So obviously, you are the go-to person to ask about websites and digital presence and SEO and all of that good stuff, so I’m curious if since you work with so many different practice owners on their websites, what are you seeing in terms of common mistakes maybe that practice owners make when it comes to their website? [DANIEL] Yes, absolutely. I think one of the most common mistakes that I see and it seems to be, it’s just like the starting point that I have with each person. When we talk about possibly working together or if we’re doing like a coaching call consultation it really comes down to content. So I really believe that your website can be like the foundation for your marketing, especially online marketing. It’s just the number one place that people are going to be going to really learn about you and your services. If you don’t have the right foundation in place, meaning the right content to really connect with your potential clients and also attract traffic from Google then you’re shooting yourself in the foot because you’re going to be trying all these different things to try to get some momentum and trying to get that traffic in other ways and building other referral systems. But I think if you have that foundation in place that could actually be really like fuel for that marketing fire and month after month bringing traffic of potential clients, ideal clients to your website. So one of the biggest things that happens is people will people say, I’m not getting any traffic. No one’s finding me. What do I do? Then when I go to the website and I review, we take a look together, I can see that eight times out of 10, I’d say somebody has a landing page for their services, which is always, it is the right starting point. You obviously want your services listed on the website, but it’ll be just like a bulleted list of this is what I do, couples therapy, individual therapy anxiety and depression. It’s just this like catchall page. The trouble with that is Google’s not really going to care about that one page when someone else’s website might have multiple pages for each and every service or specialty that they have, and those pages are just like rich in resources; they really explain what is depression? Why go see a therapist for depression? How can they help you? Three to five FAQs about depression and depression therapy, depression counseling. If there’s a page like that exists in your town versus the one that you have, that’s a catchall and it’s got all just, there’s not a lot of information there, Google’s going to consider that other page much more valuable. It’s going to show that to people who are searching. That’s like always my starting point is do they have specific pages for each of their services? [ALISON] I’m always surprised, especially for people that have group practices, how they have everything lumped on one page. Just to clarify for anybody listening, what Daniel’s talking about is you want to have that tab across the top and be able to click on services and there be a dropdown menu and there be each individual page for each service, whether that’s anxiety therapy or therapy for depression or whatever it is that you’re offering. I also see a lot of people who just one of those dropdowns is like individual therapy and still that is way too vague, in my opinion. What do you think about that? [DANIEL] Yes, I totally agree. I was actually just working last week on someone’s website who were doing SEO for, and she’s got a really good starting point because she has services, she has a dropdown for services and it has, in there, couples therapy, individual therapy, teletherapy, or online therapy. I was like, yes, those are services. Then she’s got a dropdown for specialties. So in that specialty dropdown is where she’s listing anxiety, trauma and PTSD, EMDR and couples therapy, a whole bunch of other stuff. So she’s getting specific and that’s totally the way to go. I agree with you, on group websites, like I love working with group practices because it’s usually a great starting point because they’ve got multiple clinicians, each one has their own specialties. So that expertise and that ability to get that content is usually a little bit easier and it’s a lot more content. I just get geeky and happy about like, oh, that’s great, we can build a page for this, this, this, this, this, this, and this. We usually see a lot of great success with group practice websites because of the content that they have can be so specific for those different specialties that they have. [ALISON] So that’s actually, one of my other questions was are there certain things that you want to have on your website, if you’re a group practice that you maybe wouldn’t need or don’t need to have, if you are solo practice? [DANIEL] Not necessarily. It’s pretty similar. I mean, the difference with the group practice is obviously, usually there’s bios for each of your therapists. You want to highlight the people that are in your group and a lot of times that can create good connection with people who are looking for someone who you, they can read their bio and maybe there’s a connection in their bio that they can see themselves sitting with that person. Or if you have a very diverse group practice, so people see, oh, there’s somebody who looks similar to me. That makes me feel comfortable reaching out, that sort of thing. That’s usually the biggest difference is really focusing on the group itself and just the caliber of people that you employ and their different trainings and expertise. Again, there’s a lot more content on a group practice page because of the different clinicians and everything that they bring to the table and just really highlighting all of that stuff and highlighting their biographies and their expertise. What are their specialties and linking those specialties back to those specialty pages that we’re talking about. It can create a lot of good SEO juice, as I say. [ALISON] So you would recommend then the same thing with the drop down menu and separate pages for the specialties to do the same thing with the staff, like each staff person has their own separate page that people can go to with a bio and links and all that kind of things? [DANIEL] Yes, yes, absolutely, because it’s a landing point for people. Some people aren’t going to see every single page of the website and somebody’s bio might have some really great keywords in there and somebody might just land on the bio and just feel that connection and connect with them there. Again, it helps with SEO to have those single pages. Somebody might be Googling a therapist’s name if they have seen that name on a different website or somebody’s recommended them and that can help just increase the traffic to the website for sure. [ALISON] I know you said one of the biggest mistakes that folks make is not having enough content on their website and a lot of people call you because they feel like they’re not getting enough traffic to your website. So besides not having enough content, do you think there’s any other reasons for that they might not be getting enough traffic? [DANIEL] A lot of the times people just, there’s a little bit of fear. putting themselves out there. I’ve seen that a lot and that’s a whole other topic. Rather than just like write some blog posts and you’ll get traffic some people are just apprehensive to put themselves out there. I was speaking to somebody two weeks ago about that and, some of it was a content piece, but this was a past client of ours, so she had a number of landing pages for her services but she was in a competitive area. So we were talking about things that she can do and I was like, well, do you want to start writing some articles and really start filling your website up with some really specific resources and answering questions of your potential clients? You could tell that she was like, aaah, I know I should do that, but there was that apprehension to jump in and do it. There’s been a couple recent cases of me speaking to people in the same sort of regard of just like, ah, yes, I’m scared to put myself out there. So sometimes you got to come to grips with that and I think that there’s ways that you could rephrase it in your mind. This is something that I’ve gone through with building my own business and getting myself out there online. It is weird to promote yourself. So the way I like to think about it is just coming from the lens of generosity and it’s not about me, it’s about the people I’m trying to reach. So for people who are afraid to put themselves out there, like think about your ideal clients. The more that you understand how they think and the questions that they have the more that you can create resources, the more articles you can write that are really going to help them with where they’re at and start attracting people not because of you, but because you’re being helpful, you’re being generous, you’re giving resources to them. That that can help you just break through some creative barriers and even think about new ways that you can reach your ideal clients rather than putting it all on, oh, it’s me, I’ve got to write this blog post. I have to be the expert in all this stuff. No, it’s actually about them and who you want to reach. [ALISON] I really like that you brought that up, because I feel like for as much as we obviously, we have to do these things as business owners, like set up websites and things like that. So much of what we do is a mindset shift. Like it’s not natural for us to sort of put ourselves out there and promote ourselves and how do you work through that? So I like that strategy that you gave. [DANIEL] It’s definitely a big block and it comes up a lot. It’s something that I struggle with from time to time too, where you start to get that imposter syndrome and you’re like, who am I to put this out here and say that I know what I’m talking about with websites? But then when we go back and even just last week, I was just reviewing some of our current projects that are very close to being live on the internet and launched into the world. That just gets me so excited just to see that and just the potential of, yes, just launching a new website and seeing what that’s going to do for somebody’s business. It’s really, to me, when you get your website nailed down and you get that foundation correct, that’s really a starting point. Then it’s like, okay, now we can understand how is traffic working and where are people coming from to get to the website? How can we improve that and really build on that foundation now that we have got this website in place. Then we can start focusing more on what can we do for SEO to improve that? Do we need to look at Google Ads or what are you doing in your community to create more interest in what you do and showcase who you are and meet more of your ideal clients? [ALISON] I wanted ask you about blogging because I always get lots of questions about that from my consulting clients. I know just depending on what’s happening with the Google algorithm, like sometimes you hear, you should write shorter blogs. Sometimes you hear you should be writing longer blogs. So what’s the current recommendations around blogging right now? [DANIEL] It’s funny, that’s like the number one thing is how long does this blog need to be? I want people to just forget about that and really focus on it’s got to be as long as it needs to be to really serve your ideal client. Coming back to that, being generous and really creating content that serves your potential clients or even your clients that you currently have. Questions might come up as you’re in session with them and you’re like, oh, this would be really helpful for a lot of people. Let me write a blog post about it. So focus on how long does it need to be in order to answer the question that you’re trying to answer or to be like extremely helpful and just provide a lot of good context and resources within that blog post itself. Now ideally it’s not going to be 300 words because there’s not a lot of meat to that. If you look at, and I’m seeing those different studies of like of the 1000 posts that were ranking for number one, the average, I don’t know what the exact number was, but the average number of words on it was maybe, it was probably closer to like the 1500 to 2000 range, because those were like crazy long, almost like tutorial type blog posts, which most people aren’t going to write. But if you shoot for something a little bit longer and just really focus on, okay, how long does this need to be to really get to the topic, breakdown the topic, define it, and really provide helpful a helpful resource and guide for people, then it’s usually going to end up probably around a thousand words, something like that. [BRIGHTER VISION] When you’re in private practice, it can be tough to find the time to even review your marketing efforts, let alone to make improvements where needed. Whether you are a seasoned clinician with an existing website in need of a refresh or a new therapist, building a website for the first time, Brighter Vision is the perfect solution. By first understanding your practice and what makes it unique, Brighter Vision’s team of developers are then able to create you a beautiful website that will attract your ideal clients and get them to contact you. Better yet, they also provide unlimited tech support to make sure it’s always up to date and professional search engine optimization to make sure you rank high in online searches all at no additional cost. But best of we’ve worked with them to create a special offer just for Grow A Group Practice podcast listeners. Get your first three months of website service, completely free. To take advantage of this amazing deal, head to brightervision.com/joe. Again, that’s brightervision.com/joe. [ALISON PIDGEON] Okay, nice. Yes, that’s helpful. Then what other tips do you have around blogging again? I know there’s always a zillion questions around this, so if you could just maybe big tell us some things that come off the top of your head about blogging? [DANIEL] I’d say the biggest tip is consistency and that’s something that I’ve seen in my own business. My business started as a blog, really was my focus, that was how I learned what my ideal client was looking for, what questions did people have about websites for private practice? I wrote a blog post, or I published a blog post once a week for like two years. Because I did that and then I took those blog posts and I posted them on Pinterest I managed to really build up my traffic exponentially to that website. Not every blog post is going to be, you’re not going to hit it out of the park every time. So that’s why being consistent and by consistent, I mean you don’t have to do it every single week, but try to set a schedule for yourself of maybe two blog posts a month or whatever really works for you and then just stick to it like an appointment on your calendar; this is writing time. As you continue to get that content on your website, you’ll see the traffic will increase. Sometimes you’re going to write a great blog post and you’re like, oh wow, that one’s actually ranking pretty good in Google. People are really resonating with that. It takes that time because you’re not going to hit everyone out of the park, but some of them are going to stick and then you’re going to learn, okay, this really resonated with people. Let me write a follow up article to this blog post and connect it to this one. Okay, maybe this needs to be broken out into a series because lots of traffic is coming to my website because of this one article that I wrote. Those are the things that you just learn over time and as you just flex that muscle and grow it and just stay consistent with it. [ALISON] So what do you think is also the reason that consistency is helpful, is that because Google wants to see that websites are being updated on a regular basis and you’re adding more pages to it and that helps with SEO? [DANIEL] Yes, that’s part of it. That’s definitely part of it. It’s some of, there’s the SEO benefit for sure. So you’re getting more content on the website. It’s a probability sort of thing because the more content on the website, the more chances you have for Google to pick up those keywords that are in there. So that helps Google likes to see that the website is not stale, it’s changing, it’s growing, it’s got resources. If you’re linking out to other resources as well, Google likes to see that. Those outbound links and you’re connecting yourself with other topics and you’re not just trying to suck everybody into your site, but you’re being helpful in the community online. So that’s the SEO piece, but then there’s also just like the personal piece, like I said, of just learning about your ideal client, even learning, what do I like to write about? There are things that over time or there’s going to be things over time that you realize, eh, that wasn’t that much fun to write about, or I have a lot of blocks when I’m thinking about writing very clinically. But maybe if I’m writing more conversationally about just this specific thing or telling a story that relates back to my ideal client, those ones really flow. So let me write more in that way and so you’re kind of, you’re learning your voice, but you’re also improving your website and adding more of that content to the website, so the website’s growing and hopefully bringing in more traffic. [ALISON] One thing I learned too, especially as a group practice owner, is that if you don’t like to write, or you just don’t have time hire somebody to do it or pay your therapist to do it, or make it work somehow so that, like you said, you can be consistent and get stuff up on the website. [DANIEL] Yes, blog writing, article writing is actually a big part of what we do with our SEO work. It typically is like one blog post a month that we write is like a thousand words. Sometimes and people have a little bit of trouble with it sometimes because they’re like, I want, it’s got to be in my voice. I totally understand that. Yes, it should be in your voice, but if we do everything correct, as we talk to you, we learn about your ideal client and have you fill out our information to grab your voice then it is going to save you a ton of time because then you can serve as more of an editor and you can tweak things as you go and say, okay, this is a good structure for a blog post. Now let me take it, let me make it more mine. Let me add a little bit more of my voice and my personality here and there, but it’s going to save you a ton of time. So I’m definitely in favor of ghost writing and just as long as you’re coming back to that place of like, this needs to be helpful for my clients. [ALISON] Yes. We’ve actually had a ghost writer for years who writes two blog posts a month and it works out really well for me because then I don’t have to do it. [DANIEL] It does save a lot time. I know like, again, with going back to that we were talking about getting yourself out there, it can be pretty daunting when you open up a Google doc and you just have the cursor there and you’re like, okay, what the heck do I need to write about? Then also, what do I need to write about that’s also going to bring traffic to the website? Because I will say, and that’s another mistake that I see is some people will be like, I have been blogging, I’ve been blogging forever and there’s no, I’m still not getting much traffic. But then when we look at the blog posts, they’re more like free thought journals and the titles are just, if you looked at that title, it’s like, I have no idea what I’m going to get from reading that blog post. I have no idea why you’re talking about the sunshine and some of that stuff and it’s not specific enough for your ideal clients. You can certainly write some of those posts if that’s helpful for you, for people to get your personality and understand you as the therapist. You can totally do that, but I think it needs to be balanced with some of those things. They’re just a little bit more strategic and specific to the questions that your ideal clients are asking. [ALISON] Absolutely. One question that I’m curious about is what trends are you seeing in website design right now? Because I feel like things are always changing. You look at a website from five years ago and you can tell it’s from five years ago because things change so quickly. So what’s popular now or what’s the trend now? [DANIEL] I’d say things are getting cleaner. What I mean by that is there’s, a lot of the websites that I’m looking at, that I love and even the work that we do and when I’m like, oh yes, I love this design, it’s just cleaner. There’s more white space. A lot of the times, like you said, when you look at those websites that are like five years ago or they look more DIY is because there’s too many background colors going on, too many different changes of font. So things just seem to be a little bit more cleaner and bring it back a little bit to that when we first started talking about, of not having enough content on the website, a lot of people too will say like, well, I do want it clean. I want it simple. So I want it minimalist. But if you don’t have the words on the page, then Google’s not going to pick that up as well. So that becomes the balance and that becomes the challenge. I will say that you can certainly have a lot of content on your website. You could have a long homepage, you have to be okay with people scrolling but every section of that homepage is almost like a different little mini topic or any page, any service page. So using design and breaking things up and making space for some like white space so people can breathe between those sections, that’s what makes it feel, not overwhelming. Certainly, if you look at that whole page is like zoomed out yes, that looks like a lot, but the typical person is on a screen or on their phone. So they’re seeing just like one section at a time. So it’s really focusing in on those specific ones and that’s where the just design theory and just how you can lead people through a page comes into play there. [ALISON] That’s interesting. I think I see the minimalist aesthetic in other, in logos now and sort of other kind of jewelry and all kinds of different things. So yes, it would make sense if that’s also being applied to websites. [DANIEL] I think people’s attention spans are, I mean, we know that they’re getting shorter. Everybody’s on their phone, so you have to keep things simple and you really need to make sure that people can skim through your content. That’s why it’s important to have those different sections or blog posts. We make use of subheadings so that people can really skim through, okay, this section is about this. I’m maybe not so interested in that. Let me get to the good stuff that I can apply to in my life here. So I’ll skim down here. It’s just making sure that you break things up so that you’re not overwhelming people with just a wall of text and people don’t, their eye doesn’t know where to go and they’re just like, okay, I’m leaving and they just bounce off the website and they don’t read your content at all. [ALISON] Yes. Couple last questions, one is, are there certain things that you found that therapists need on their website that maybe like another type of business doesn’t like something specific to our industry that you have to have this thing on your website? [DANIEL] That’s a good question. For the most part, it’s pretty similar. I will say that there’s, obviously since COVID, there’s the shift to online therapy and so that is pretty nuanced in, especially with the SEO piece to it. That’s even like a, that’s a whole other podcast episode right there because a lot of what I read about when I’m learning more about SEO and doing just trainings and looking at guides and stuff it’s very focused on local SEO. It’s just the local, it’s the local business. You have a brick-and-mortar shop and that’s it. This is what you do. It’s like, well, therapists are, there’s sometimes local. They’re sometimes just online. They’re trying to reach their entire state. They’re not just trying to reach a city or a town. So it gets pretty confusing with that but I’ll say that that’s pretty nuanced there for therapists in private practice, just because of how the licensing goes and people are trying to reach multiple states or just one state. What do you do? What do I do if I do have an office space, but I also am online and am reaching multiple states? [ALISON] That’s a whole new challenge that came up when the pandemic started. I remember just realizing in the chaos of everything that was happening, like, oh, we could really advertise to the whole state now. I’ve never done that before. How do I do that? [DANIEL] Yes, yes [ALISON] Yep. It’s tricky. You said you have a giveaway for our audience. Can you tell us about that? [DANIEL] Yes, absolutely. It’s just a simple eBook called Five Things Every Private Practice Owner Can Fix on their Website in the Next Week to Increase Clients. These are just free, simple five things that you can do. Some of them you might have already have been doing or have been thinking about doing but I’m sure that there’s something in there that you can pick up and just apply to your website to help improve things. [ALISON] Nice. Thank you so much. If folks want to get ahold of you or check out your work, where’s the best place for them to find you? [DANIEL] Just go to privatepracticeelevation.com. You can check out our portfolio there and what we do. I also offer a free 15-minute call for anyone who’s just interested in getting started elevating their online presence. That’s at privatepracticeelevation.com/kickoff. [ALISON] Awesome. Well, thank you so much Daniel. So it’s great talking about websites with you. [DANIEL] Thanks so much for having me. I appreciate it. [ALISON] Well, I wanted to say thank you one more time to Brighter Vision, our sponsor for today’s episode. I have a brighter vision website. I’ve always been very happy with it. We actually have recently refreshed our website because it was made back in 2016. So we went in and modernized it and I’m really happy with the result. So if you are ready to get an amazing website and get three months free, take advantage of our deal over at brightervision.com/joe, that’s J-O-E. I’ll talk to you all next time. Thanks so much for listening. I actually learned some new things from Daniel today about websites and blogging. So I hope it was helpful. If you want to hang out with established group practice owners who are going through similar challenges and can be a support to you as you grow your group practice, definitely check out our Group Practice Boss membership community. Whitney Owens, and I run it and we meet every month. We have a different topic and we help private practice owners that have an established group continue to grow and level up and also improve what they already have. So if you’re interested in that, definitely check out practiceofthepractice.com/grouppracticeboss. I’ll talk to you all next time. If you love this podcast, will you please rate and review on iTunes or your favorite podcast player? This podcast is designed to provide accurate and authoritative information in regards to the subject matter covered. This is given with the understanding that neither the host, Practice of the Practice, or the guests are providing legal, mental health, or other professional information. If you need a professional, you should find one.