Level Up Series: Find Your Trifecta for Growth with Melanie Benson | POP 823

A photo of Melanie Benson is captured. She is a business and marketing consultant. Melanie is featured on the Practice of the Practice, a therapist podcast.

Do you want to be a great podcast guest? How can you create products like an expert-preneur? What is the trifecta for success?

In this podcast episode, Joe Sanok speaks about finding your trifecta for growth and how to be a great podcast guest with Melanie Benson.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on Faith in Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

It’s Brighter Vision’s biggest sale of the season!

With the holiday season in full swing and the new year right around the corner now is the perfect opportunity to think critically about your future marketing initiatives and consider what improvements can be made to ensure you’re attracting the clients you need to grow your practice. If you find yourself in need of a professional website that’s properly optimized to rank well in online searches and targeted to speak to your ideal client, Brighter Vision would love to help.

And there’s never been a better time… Sign up for a new website during their Cyber Monday Sale and get $20/month off your first year of new website services on our GROW or FLOURISH plans plus pay no setup fees – that’s $340 in savings off a new website for your private practice! But hurry, this discount will only last until 11:59 pm on Monday, November 30th.

So, if you’re ready to get started or just want to learn more about how Brighter Vision can help you grow your practice, head on over to brightervision.com/joe.

Meet Melanie Benson

A photo of Melanie Benson is captured. She is a business and marketing consultant. Melanie is featured on the Practice of the Practice, a therapist podcast.

Melanie Benson, Authority Brand Amplifier for Expert-preneurs, shows her clients how to stand out in a crowded market and attract high-paying clients and opportunities.

She’s the host of Amplify Your Success Podcast, is the author of Rewired for Wealth, co-author of the best-selling Voices of the 21st Century and Entrepreneur.com’s Start-Up Guide to Starting an Information Marketing Business, and has been featured in Bloomberg BusinessWeek, Woman’s Day, and Parenting.

Visit Melanie Benson’s website, and connect with her on Facebook, Instagram, Twitter, YouTube, and LinkedIn.

FREEBIE: Check out Melanie’s 7-Step Plan to Get Visible and Learn How to Avoid the 17 Biggest Mistakes When Podcast Guesting

In This Podcast

  • Create products like an expert-preneur
  • Melanie’s trifecta of product success and growth
  • Tips for growing your audience
  • Create a guest system

Create products like an expert-preneur

There are so many ways that we can serve our community. I’m a fan of the one-to-many model as well … when I transitioned from one-to-one … to one-to-many, that was when my revenue started accelerating and my impact really grew.

Melanie Benson

Do you focus on the one-to-one model for providing products and services?

For almost all therapists, this is the standard business model because you are the direct source of the service.

Melanie’s trifecta of product success and growth

However, if you want to build revenue and impact, consider switching – in some capacity – to a one-to-many model. Create and sell e-courses, resources, and groups that allow you to expand your reach while saving time, and earning more income!

Work with Melanie’s trifecta: find the intersection between your superpower, what your clients are yearning or searching for, and what they are willing to invest in.

Here’s the tricky thing … just because they say, “I want this” doesn’t mean [that] when you build it and put it out there that they’re going to buy it. This is where positioning, messaging, packaging, and pricing really come in.

Melanie Benson

Tips for growing your audience

1 – Start with why: why do you want to talk about what it is that you’re discussing? What about the work that you do specifically resonates with you?

2 – How to land on a podcast:

  • Catch the attention of the podcast host with a magnetic pitch
  • Share your episodes on social media

The fastest way to get on a podcast is [to] look at where your peers, competition, and colleagues are being featured and do a little research to see if that podcast [feels] aligned with [you], [your] message, audience, and [then] pitch [to] them.

Melanie Benson
  • If you have a podcast, do podcast episode swops with other hosts!

3 – Don’t ramble through your content. When you share your message, you are bonding with your audience, not just relaying the same information.

Create a guest system

  • Be clear on your main talking points
  • Have a list of sample questions ready for the host to ask you
  • Get a great photo of yourself on hand for the podcast materials
  • Your call to action needs to fit together
  • Adjust your pitch to your host and follow their process

Books mentioned in this episode:

BOOK | Melanie Benson – Rewired for Wealth: How to Train Your Mind and Become a Money and Success Magnet

Podcast Sponsors Mentioned in this episode:

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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