Monthly Round Up Of Posts: October 2018


In the month of October we had a diversity of articles talking about how to decorate your office with purpose to using a virtual assistant to grow your passive income. We had an insightful social media sprint where we shared tips and tricks on how to use all social media platforms with purpose. Some amazing guests were featured on the podcast and gave us a lot of food for thought.

Top Stories

Introduction To Generating A Passive Income

You hear this term all over the place and there’s people that do it well and there’s people that do it poorly and slimy. You don’t want to be on the slimy side so let’s talk about how you can do it well.

Passive income is just making money that’s not based on you sitting in a chair or your specific time. So for example I’m a mental health counselor, when I sit in the chair and I do counseling I get a great hourly rate, but that’s not scalable. This is not something that can grow beyond my time, if I want to make more money, I have to sit in the chair more.

Passive income is all about leverage, about being able to scale your business beyond just your own time.

When to Leave Your Full-Time Job for Private Practice

I would start to run the numbers on how many clients you think that you could have. Now, some things before you leave your full-time job that I think are important to consider. Usually, you want to have at least three months of the expenses of your practice saved up. So that’s rent, website trainings, things like that.

How Therapists Can Do Social Media Right

By now, you’ve heard time and again that businesses need to be active on social media to attract new audiences and maintain engagement with current clients. This is equally true for private counseling practices – but the rules for using social media in the healthcare field are slightly different than they are for other types of businesses.


Laura Long Helps Badass Brands | PoP 326

In this episode Joe Sanok speaks with Laura about how she helps therapists build successful practices by unleashing their inner badass.


Angie Morgan Wrote a New York Times Best Seller, But That Wasn’t The End | PoP 327

In this podcast episode, Joe Sanok speaks with Angie Morgan about the journey that brought her to the point of writing a New York Times Best Seller and how she is helping professionals understand how to achieve greater success by implementing leadership practices into their work routines.

Social Media Sprint: How To Optimize Facebook | PoP 328

In this episode Joe Sanok speaks about how you can optimize your Facebook page and posts for better engagement and reach.


Social Media Sprint: How To Optimize LinkedIn And Pinterest | PoP 329

In part two of the social media series, we discuss the benefits of making use of LinkedIn and Pinterest for marketing purposes. While LinkedIn is considered the more ‘corporate’ social media platform, Pinterest is a great platform to market on if your ideal client is woman (of all ages). We also discuss outsourcing your social media and the benefits that can come from that.

Social Media Sprint: How To Optimize Twitter And Instagram | PoP 330

This is the third episode of the social media sprint, where we discuss Twitter and Instagram. Carefully consider whether or not you should spend time on either of these platforms. They can easily suck you in with no return. Make sure your ideal client spends time on these platforms before putting effort into marketing your business on them. Identify which social media platform you enjoy being on and spend time marketing on there.

Julianna Raye Has Done Over 12,000 Hours Of Meditation | PoP 331

In this episode Joe speaks with Julianna about how her professional musical career left her feeling unfulfilled and struggling with her mind to finding peace within meditation.


Sarah Cheek Applied LEAN To Laundry And Home Life Is So Much Easier | PoP 332

In this episode Joe speaks with Sarah Cheek about how she adjusted and implemented the LEAN principles to her household and into her daily routine. She shares some tips on how you too can apply these principles so that you can learn to spend your time more efficiently.

Dr B Craven Has A Super Huge Mega Practice | PoP 333

In this episode Joe speaks with Dr. B about how she started a group practice and all the sacrifices that comes with it.


Before You Go…

  • The Benefits Of Starting A Counseling Practice In A Small Town
    Of course there are challenges and ethical dilemmas to consider —but there are also significant benefits to starting a practice in the place you call home. If you are on the fence about starting a private practice in a smaller community here are some reasons it could work for you.
  • Networking Guide For Therapists
    Therapists usually have one thing in common…. They hate selling themselves! So it’s no surprise that networking can be intimidating and challenging for most therapists.  The reality is that therapists have all the soft skills to be amazing at networking especially in today’s market.  The perception is that we have to act like sales people and sell the heck out of ourselves.
  • 6 Reasons To Add Online Counseling To Your Practice
    Have you been thinking about adding online counseling to your in-person practice?  Or are you looking to start your own practice and are thinking about the pros and cons of an online practice?  As a licensed clinical social worker who has worked in an in-person practice and now my own online practice, I want to share 6 compelling reasons why an online practice might be the right fit for you!
  • An Abundance Mentality And Your Ideal Client
    Speaking specifically to our ideal clients’ pain points gives them the sensation that we understand. We understand what they’re suffering with, and it inspires hope and confidence that we’re equipped to actually help them!  There are more than enough people in your community that need your precise, specialized, and unique skill set.
  • Decorating Your Office With  Purpose
    First impressions are everything! This is important to remember when planning to decorate your office. You don’t have to have a degree in interior design in order to “wow” and welcome your clients into your space. Think “family room” instead of “doctor’s office.” You want your space to be calming, inviting, and have your own personal touch
  • Embracing Entrepreneurial Anxiety
    The first thing that came to me was embracing entrepreneurial anxiety. You know what it is, it’s the feeling of anxiety about taking the next step with something that is uncertain like starting a private practice, it’s the pit in your stomach when you have a conversation about increasing your fee or pitching new services to potential clients. It happens for everybody, its normal, and will continue to occur as long as you are trying to grow. The most important piece here to remember is you are trying to grow.
  • How to Use a Virtual Assistant to Grow Passive Income
    You hear about virtual assistants on podcasts and blogs. People are always talking about virtual assistants, but how do you actually find a virtual assistant? Even more important how do you actually use one to help you grow your business so that it’s a multiplier for your business and not an expense.
  • 3 Ways To Get Paid Without Working Harder
    “How to I get paid more?” is a question that I am asked on a weekly basis by clinicians from all over the country. While there are a couple of ways to get paid more, most of them involve working harder. But what if there were a way to get paid more for the same sessions? I would like to address the various scenarios in which this could be an option, especially if you are working with insurance clients.
  • How To Prepare For Private Practice In Grad School
    Are you currently in Grad School, but are wanting to go into private practice when you graduate? Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how to prepare for private practice in grad school.
  • How To Attract Adolescents As Your Ideal Client
    Is your ideal client adolescents? Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how to attract adolescents as your ideal client.
  • Alternative Growth Methods To Expanding Into Group Practice
    Are you currently in private practice, but are not wanting to expand into a group practice? Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on alternative growth methods to expanding into a group practice.
  • The Importance Of Investing In Yourself
    It is so exciting to finally have your private practice started! Congratulations! I know the money is tight right now. Maybe you were able to bring a few clients with you from that last agency job. Or maybe you are starting this thing from the ground up. Either way, it can feel pretty challenging when those dollars leave your bank account and you aren’t sure when they are going to come back. I, too, have felt the pull toward holding onto every cent with a vice grip.
  • I Hired My First Clinician, Now What
    If you’re reading this, maybe you’ve already taken the plunge and hired your first clinician. If so, congratulations are in order! You were probably excited about having someone other than yourself working in your business. But now reality is starting to set in and you need to know how to seamlessly and efficiently integrate them into your practice.
  • How To Add A New Niche To Your Private Practice
    As private practice business owners, we often hear how important it is to niche down. There are lots of good reasons to pick one area of specialty for your practice, especially when you’re first starting out. But what happens if you like working with more than one type of client?
  •  7 Email Marketing Tips For Private Practice
    Email marketing is one of the best tools to spread your outreach and raise awareness of your private practice. However, it’s more in how you do it than it is in what you do. To elaborate, sending great and useful information to your clients can spur them into action. By carefully selecting the information you share and how you help your clients become better in their own ways, you get their confidence and increase their engagement with your practice.
  • How To Set Up A Membership Community And Earn A Passive Income
    I’m going to tell you exactly how I started a membership community that’s now grossing over $100k a year. It only takes a of couple hours a month for me to manage, I never thought I’d be able to do this!
  • Quick Tips For Networking
    There are so many different places that I could start, but I wanted to start with something of value. I have learned a lot of things on my journey as a therapist (some of those things may have been unwillingly learned), but nevertheless, I am where I am at by testing out different waters and plowing forward.
  • Why Linking Your Social Media Posts To Your Blog Is Important
    We have all heard it before, the importance to blog! Blogging is a way to easily share your expertise and a way to help drive traffic to your website. With so many ways to drive traffic to your business, it’s important to remember where that information “lives.” I have seen some therapist do Instagram posts and have it be a “mini-Instagram post,” but what I have heard from social media experts, is that if Instagram were to change their platform or completely shut down, you want to make sure that all your hard work is also living somewhere else!
  • Here Is The Consulting Framework You’ve Been Waiting For
    So often we hear the words consulting, coaching and business planning out there in the world, but what is consulting really and how do you become a consultant?
  • The Unplanned Day Of Networking
    Some people may consider networking to be a necessary evil in the professional world. It doesn’t have to be a daunting task. Occasionally opportunities to network will find us. Its important to take advantage when those scenarios occur. I unexpectedly did so much networking in one day which will hopefully lead to the growth of my practice in the future.
  • The Unseen Connection Between Shock And Dissociation
    Shock and dissociation are connected. This is something not many clinicians think about. The relationship is rich and worthy of being explored.  Dissociation is commonly thought of in relation to trauma, and shock is a typical reaction associated with trauma.  Once you realize how much a part of the process it is, you will want to get training to treat it specifically.  It’s something the rest of the process depends upon.
  • 5 Exercises To Spark Your Creative Thinking Skills
    All humans have natural creative thinking skills. As therapists and business owners, we likely use them every day to develop ideas and problem solve. Creative thinking skills help us achieve ‘aha!’ moments, spark innovation and put plans into motion. But like many skills, creative thinking skills can become dulled with time.

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