There is so much going on in the world right now and we are hopeful that wherever you are, you are safe, healthy, and working towards a thriving private practice.
June marked the halfway mark in 2020 and it certainly was one of our busiest months! We’ve put out some great content on marketing and outsourcing, but also covered very important discussions surrounding the Black Lives Matter movement. We hope you take some time out to listen to these amazing podcasts and enjoy our articles.
Top Stories
How Much Do Therapists Make?
To earn six figures in private practice, your gross revenue should be at least 30% more than your goal. Divide that amount by your number of annual work weeks. Then, divide it again by your ideal number of weekly clients. This will determine what you should charge per session in order to meet your revenue goal.
Outsourcing When Starting a Group Practice: Part 2
In my prior blog, I discussed why you should outsource tasks when starting a group practice, the cost-benefit of outsourcing, and the different things you can outsource. At this point, you’re convinced that you need to outsource some tasks as you expand your practice, but you’re not sure when or how to do so. It never seems like it’s the right time to give away some of your work, and besides, you don’t have any time to hire or train someone anyways. And where do you find people that can do the same high level of work that you do, in the same way, that you do it? Read on to find my perspectives on these topics.
An Open Office
I’d like to use this article to address how we can help people feel welcomed, comfortable, and at home when they are able to connect with us. As we move back to seeing clients in-office once again, let’s ensure they feel as comfortable as possible.
Podcasts
What’s Working in Marketing with John Bertino | PoP 461
Do you know the different types of marketing and which one is best? How can you optimize your content for Google’s algorithms? Where are the best places for you to invest when it come to your marketing?
In this podcast episode, Joe Sanok speaks to John Bertino about what’s working in marketing and what you can do today to make sure that your business is marketed properly.
Starting Over After Divorce with Karen Solomon | PoP 462
Are you newly divorced? Do you need to start over and move forward? How can you avoid old patterns?
In this podcast episode, Joe Sanok speaks to Karen Solomon about starting over after divorce and things that are key to starting over and moving forward.
Is Achievement Taking over With Jen Du Plessis | PoP 463
Do you feel successful but not significant? Do you have glass ceilings holding you back? What strategies can you use to break-through the mindset holding you back?
In this podcast episode, Joe Sanok speaks to Jen Du Plessis about achievement taking over and going from success to significance.
Dr. Rhoberta Shaler is The Relationship Help Doctor | PoP 464
Do you have a hijackal in your life? As a therapist, how can you identify a hijackal? Are you a therapist wanting to take your specialty outside of your private practice?
In this podcast episode, Joe Sanok speaks to Dr. Rhoberta Shaler, The Relationship Help Doctor, about “hijackals”.
Building Amazing Funnels with Joel Louis | PoP 465
Are you using online marketing? What is a funnel? How can you build funnels to get more clients?
In this podcast episode, Joe Sanok speaks to Joel Louis about building amazing funnels and how you can do this in your own business.
Christine Carville Started a Group Practice a Year Ago and Now Has 30 clinicians | PoP 466
Are you in an organization that needs to take action and do the work? How can we love people into change? As a therapist, what can you do to reach out to the church in your community?
In this podcast episode, Joe Sanok speaks to Dr. Bernice Patterson about loving people into change.
Protecting your assets with Douglass Lodmell | PoP 467
What is asset protection? Are you at risk of losing your assets if you get sued? How can you separate your risky assets from your safe assets and from your business?
In this podcast episode, Joe Sanok speaks to Douglas Lodmell about protecting your assets.
What White Therapists Need to Know with LaToya Smith: Black Leaders Matter Series | Part 1
Why does it matter that the change starts with you? What are some ways you can start doing anti-racist work? How can you start reaching out to the black community?
In this podcast episode series, Joe Sanok speaks to LaToya Smith about what white therapists need to know.
LEARN: Listen. Empathize. Act. Resist. Never Stop. with William Hemphill: Black Leaders Matter Series | Part 2
Why is it so important to listen to understand? What are some ways you can use your sphere of influence to make a difference?
In this podcast episode series, Joe Sanok speaks to William Hemphill about why it’s so important to listen, empathize, act, resist, and never stop.
We Don’t Trust Therapy and What to Do About It with Dr. Connie Omari: Black Leaders Matter Series | Part 3
Why does the black community have trust issues with therapy? What are some less overt forms of racism that you may be overlooking? What are some things you can do to be truly intentional with your part in making a change?
In this podcast episode series, Joe Sanok speaks to Dr. Connie Omari about why the black community doesn’t trust therapy and what can be done about it.
Love People into Change with Dr. Bernice Patterson: Black Leaders Matter Series | Part 4
Are you in an organization that needs to take action and do the work? How can we love people into change? As a therapist, what can you do to reach out to the church in your community?
In this podcast episode, Joe Sanok speaks to Dr. Bernice Patterson about loving people into change.
Microaggressions with Dr. Holly Sawyer: Black Leaders Matter Series | Part 5
Do you know what a microaggression is? How can you be an ally? As an organization, what can be done to systematically address microaggression in the workplace?
In this podcast episode, Joe Sanok speaks to Dr. Holly Sawyer about microaggressions.
Systemic Racism with Kaity Rodriguez: Black Leaders Matter Series | Part 6
What is systemic racism? Do you know the facts? How can we even the playing field?
In this podcast episode, Joe Sanok speaks to Kaity Rodriguez about systemic racism, she shares some of the facts and what actions can be taken.
Before You Go…
- BLM Resources Round Up
In this blog post, we are aiming to promote resources, consultants, and tips around racial justice, BLM, and privilege. - Make More Money By Diversifying Your Practice
Private practice is great, but not everybody wants to spend their entire day counseling clients. As much as I love providing interventions that change lives, I have never been that guy who wants to see 6-8 clients in a day. However, I don’t mind the profit margins that clinicians enjoy who have the 6-8 client schedule. So if you are a clinician who is looking for additional options to increase profits for your practice I would like to share a few tips. I have used these tips to grow my private practice and I am hoping they can support you. - A Call to My White Therapist Friends for Humanity, Connection, and Leadership
Our nation is enduring a double pandemic. We went from a global health pandemic, COVID-19 to a racial pandemic which is taking a toll on the psychological well-being of those we serve, particularly our black clients. As therapists, we know all too well the damaging effects of enduring one significant crisis after another can have on our nervous system. - Why Boundaries Help You Get More Done
Usually, the way we work is defined by the timing of the tasks given. It could be a client, customer, or boss who assigns it. Maybe an email comes through that feels urgent so that gets priority without really thinking through whether it will move the needle forward. - Why is Curiosity Essential in Business?
In business, it’s easy to get in a flow and never challenge our beliefs when we don’t have experiences or clients that form more incongruence. We’re not pushed to find creative solutions, in other words, if we don’t have curiosity our business will stagnate. So seek new experiences, master something new and allow yourself to get bored so you create something amazing. Who knows what your next big idea will be. - When Do I Work Best?
Have you ever asked yourself when do I work best? Take a moment and think about it. When do you get into a flow, is it early in the morning before the kids wake up, at 10 a.m. when your coffee kicks in or at the end of the day when you feel like much of the monotonous work is completed? - How to Find Keywords
We’re going to talk about some things that can be done to optimize a blog post differently. We’re going to focus on improving the anchor texts based on keyword research and then improving the header 1’s using keyword research.