Nick Usborne Will Teach You Conversational Copywriting | PoP 343

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Nick Usborne Will Teach You Conversational Copywriting

How familiar are you with conversational copywriting? Do you struggle to write in your own authentic voice? What if imperfection was the key to winning over a new calibre of clients?

In this podcast episode, Joe Sanok speaks with Nick Usborne about copywriting, the advantages of conversational copywriting and how it can benefit you.

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Meet Nick Usborne

Nick Usborne (UZ-born) is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler,, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” 

Find out more about Nick on his website, Twitter, Instagram, LinkedIn or Facebook.

Nick Usborne’s Story

Nick Usborne is an online copywriter and trainer who wrote his first website in 1995. When his book, Net Words, was published by McGraw-Hill in 2002, it was one of the very first to address the new profession of writing for the web. After writing web copy for nearly two decades, Nick began teaching companies and organizations how to write better websites. A few years later, he began converting his corporate training materials into courses and programs for freelance writers and copywriters. Today, Nick continues to immerse himself in teaching the craft of conversational copywriting.

In This Podcast


In this episode Joe Sanok speaks with Nick Usborne about writing good copy, merging traditional and conversational copy and how it can benefit you.

Good Copywriting and Finding your Voice

Keep it simple, just be yourself.

When you try to appeal to appeal to everyone and you try to offend no one, that is when you get absolutely nothing, nobody gets anything out of it.

  • Write out a few sentences, short and sweet
  • When you sit down with a client and you start talking, what does that sound like

What Copywriting Should Always Be

  • It should always be engaging
  • In the language of the recipient

Traditional Messages

  • SOMETHING NEW – always makes someone perk up and get their attention
  • NOW – what is currently happening
  • SCARCITY – sensitive to something not being available
  • URGENCY – prompting people to sign up because something will sell out/price will rise


Imperfection can be really endearing, imperfection actually breaks down barriers.

You have to find a balance where you sound open, innovative, transparent and sincere but you still have a professional feel to your writing.

Click here to access a free guide to Conversational Copywriting plus 3 instructional videos.

Useful Links: 

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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