Overcoming a Slow Start to Solo Practice and How to Change that with Beliza Perez | POP 847

Overcoming a Slow Start to Solo Practice and How to Change that with Beliza Perez | POP 847

Where should you spend your money in your first 6 to 12 months of private practice? Are you currently in your initial years of solo practice? Where should you invest your money for the best chance of success?

In this podcast episode, Joe Sanok speaks about overcoming a slow start to solo practice and how to change that with Beliza Perez.

Podcast Sponsor: Pillars of Practice

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Meet Beliza Perez

A photo of Beliza Perez is captured. She is therapist in Oviedo. Beliza is featured on the Practice of the Practice.

Beliza is a young but experienced therapist with a blended therapy style. She lost her father in adolescence and knows the difference that therapy could have made for her at that difficult time. This desire to make a difference in a child’s life has driven her to be a therapist and helps her to connect to her clients. She has followed her calling with excitement and joy.

She is a qualified supervisor for the state of Florida and has been invigorated by helping young therapists gain valuable experience. Her most exciting work has been in her practice in Oviedo with children, siblings, and parents.

Visit Beliza’s website, see her Therapy Den profile, connect on LinkedIn, and email her at beliza@myoviedocounselor.com

In This Podcast

  • Switching from full-time to solo practice
  • Overcoming the initial struggle years
  • What worked well
  • Where to spend your money
  • Invest early on in work-life balance
  • Beliza’s advice to private practitioners

Switching from full-time to solo practice

In her previous job, Beliza knew that the 9-5 40-hour workweek was not the way that she wanted to spend her career.

I just knew that there was more out there for me, I just didn’t know exactly what that looked like.

Beliza Perez

When her contract was reviewed, Beliza saw what her future pay would look like on this salary, and it wasn’t viable for her and the life that she wanted to build for herself.
Almost overnight, she jumped into solo practice.

I was both terrified and excited and nervous but I also knew that there was more out there for me, and the best version of me was not where I was.

Beliza Perez

Overcoming the initial struggle years

The first two years were the worst two years for Beliza’s private practice.

It wasn’t until about year four when I actually got a consultant and I paid somebody that everything changed.

Beliza Perez

Her consultant showed her the best way to go about things, which skyrocketed her success, and helped her to plan her way forward with the next best steps.

What worked well

  • Setting up a marketing system
  • Networking with two to five people a month
  • Following up with those new connections in two weeks after the first meeting – depending on how well it went

It also adds to your reputation and who you are as a person, as well as a business person and a clinician.

Beliza Perez

Where to spend your money

When you are launching your private practice, according to what’s viable with your finances, consider:

  • Hiring and working with a consultant
  • Working with a reputable website hosting company
  • Find a group of like-minded therapists at your current level or higher in business for accountability, company, and inspiration
  • Put your name out there because people won’t know about you unless you advertise yourself and your services

Invest early on in work-life balance

Instead of it just being, “Go big or go home” … I was literally breathing, eating, [and] sleeping my solo practice. Nothing else existed and I ended up getting myself sick.

Beliza Perez

Take care of yourself. If you are running a business as a solo practice owner, you need to invest in yourself as part of your business strategy! You cannot work well if you do not rest well.

There is a balance between working well and caring for yourself, and the success of each depends on you making space between them.

So many of us don’t have that, that I think if you cultivate that [work-life balance] early on, I think that is a game-changer in and of itself.

Beliza Perez

Beliza’s advice to private practitioners

You can always pivot! There are different options ready for you, so experiment whenever you hit a dead-end and keep shifting. Be open to the pivot.

Sponsors mentioned in this episode:

Useful links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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