PoP 181 | 12 Days Of Practice: Five Blog Post Ideas

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12 Days of Practice

Today we’re talking about five blog post ideas with Joe Sanok.

In This Podcast:

I totally agree that blogging is one of the best ways to increase business. From your Psychology Today it looks like you charge $200-$220 per session.

If you spent 26 weeks writing a post a week, taking an hour for each post: 26 x $200 = $5,200 in “lost” income

Say your average client comes 6 times, that means they are worth 6 x $200 = $1,200

So your 26 blog posts would have to get you 4.3 new clients ($5200/$1200).

If you’re focused on your right client, write to them, have beautiful images made for your blogs (which can be outsourced super cheap, around $50/month for 4 images) I have no doubt you’d get 4.3 clients from the blogging.

  • Diagnosis based: go through symptoms, hope, and treatment. People start feeling depressed, sad, and low energy and through light therapy, counseling, and lifestyle changes they can feel happier. 
  • Outcome based: How to be happier, how to confront a spouse
  • Numbers based: 7 ways to…
  • Community resource spotlight, gets traffic from others
  • Book review with amazon associate link 

Click here to listen to day 6, six productivity tips.

Visit www.practiceofthepractice.com/12days to download the 12 Days of Private Practice PDF.

Meet Joe Sanok

consultant headshot JoeJoe Sanok, MA, LLP, LPC, NCC is one of the world’s leading private practice consultants. He is the owner of the Traverse City counseling practice, Mental Wellness Counseling. Joe helps counselors to start private practices and grow them.



Podcast Transcription

Pop 181 | 12 Days Of Practice: Five Blog Post Ideas

[0:00] Welcome to the 12 days of Practice series head on over to practiceofthepractice.com/12days that’s the number 12 days,
you can download the twelve days of,
act of god that goes along with this twelve part series up in over there and you will get resources infographics and what awesome things to help you launch two thousand seventeen,
in an awesome awesome way to get this practiceofthepractice.com/12days.

[0:30] Music.

[0:54] Welcome to the fifth day of the twelve days of practice podcast i’m so glad that you are here.
Today we are talking about five blog post ideas so on the fifth day of practice to give to me five blog post ideas.
Four day weekend three slow down steps to answer questions and questions and an awesome money mindset that.

[1:24] Hope you an awesome today and things are playing with my wretched singing.

[1:30] So blocking me is one of the best ways that you can start to show your expertise that you can rank higher in google.

[1:39] A lot of times people say it is it worth the time to put into actually blocking myself and i just as what you think through a couple of things i’d,
i really think that blocking is the best way to increase your business.
For saying her on psychology today and you charge like two hundred to twenty five or maybe to twenty a session.

[2:04] We actually this was a.

[2:08] Help i’m not to start over i may just show you that i can screw up say i’d actually responded to somebody’s email.
And the inside in the email,
and look at these notes i took and his ideas are blog posts and they say is it worth my time and at,
i saw on here that i totally agree the blog is where the bus was increase your business and this person the charge two hundred to two hundred twenty dollars per session,
and so i walked them through if he spent the next twenty six weeks writing a blog post every week that took an hour it would be twenty six weeks times two hundred that would be five thousand two hundred dollars in court lost income,
see your average claim come six times this was the math and waited for this person so they come six times the twenty bucks session that means that,
the value of your client i receive the financial value they have much more earthly and worldly value than what they’re worth financially that would be six sessions times two hundred so they’re worth one thousand two hundred dollars.
So this twenty six blog posts you have to get four point three new clients which would be fifty two hundred dollars divided by twelve hundred dollars.
So for me if you’re focused on the right client you write to them your beautiful images made which,
usually you can get super cheap like for images a month for fifty bucks i have no doubt that you will get four point,
clients from blocking that would just be in a six month old be over the lifetime and plugged in to build a co overtime as long as you have you the dates for your blog removed you can use us over and over and over.

[3:40] So
now that you know that yes blogging is worth it if you haven’t gone through my free five day blogging email course you can go over the practice of the practiceofthepractice.com/5dayblog that’s the number five day blog,
can you get a deal you’ll walking through the basics blocking the basics of keyword research the basics of making beautiful in images and can buy all of that stuff.
Alright see us you know blogging is worth it no start what five different,
types of blogs so the first one is gonna be a diagnosis based blog post so in this you’re gonna go through the symptoms and the titles me something like what is depression what is anxiety,
you want your title new keywords to be around things that people can actually google so in your area if someone types in what is depression your blog post hopefully comes up quickly.
So you gonna go to the symptoms of say depression you gonna talk about the hope for people have depression the treatment for people have depression so people start feeling depressed sad and low energy and here’s some examples of things that can help,
sometimes light therapy counseling lifestyle changes can help you feel happier and so a diagnosis based blog post is gonna be one type of blog posts the,
you can do a ton of those based on your specialty that you would work on.
Second let’s have in outcome based blog post so this may be something like how to be happier how to confront a spouse so kind of.
Actions and you might we’ve been different diagnoses into that but it’s really with the outcome of their b we feel more confident as a spouse so that you can confront your partner and something or how can you be happy here’s a few different ways.

[5:21] Which kinda goes into the third type of blog post,
and that’s and numbers based one in so often times these go really well especially on social media to get re tweeted get shared so three x seven ways to.
And it could be have diagnosis space like seven ways to combat depression but can be more of a list that’s gonna be like five hundred to seven hundred words longer so.
Third is having a community resource spotlight sweden this actually an in turn the summer of two thousand sixteen that she was a bachelors level in turn she just wanted experience with private practice,
my heater going around in interview different community resources and then do blog posts about each of them to interview them how to get into being a,
substance abuse counselor how did they get in to be a probation officer how to get into acupuncture,
what’s really great about community resource spotlight is it gets traffic from other people.
It is also featured on mental illness causing her as featured in your practice name.
Where the share with people i know and that way your then it can aligning yourself to work that they do.

[6:29] I’m in the fifth blog post idea is a book review.
With an amazon associate link and so you may read john gavin seven pencils and make marriage work or the screen free marry agency read this book.
You’ve been in bed the image of the book to link back to amazon you then get three to five percent of the sales that person makes i would disclose that on the website as well.
I’ll be doing a book review as a great way to say here’s Five Points from this book that really stand out to me and help with the marriage therapy that I do and then you’re linking back to your marriage therapy page or your couples counseling page,
it’s the new building as ceo and keyword so let me get this five blog post ideas in a diagnosis based blog post.
Outcome based blog post numbers based community resource spotlight and a book review,
again head over practice of the practiceofthepractice.com/5dayblog that’s the number five day blog in december for my free email course and blogging and tomorrow,
we eight hundred six productivity tips i get a whole lot done in a short period of time and i’m gonna give you six productivity tips,
they’re gonna help you get more done in two thousand seventeen touch soon so let me into your ears an inch of rain have a good one.

[7:42] Music.

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publisher rendering legal accounting clerical or other professional information if you need a professional you should find wall.

[8:03] Music.