Pros and Cons of Being Apart of Business Network International (BNI)

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Business Network International

Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on whether or not it is worth it to be apart of BNI.


Is it worth it to be apart of BNI?


Actually, one of my clinicians here joined BNI and I know that it’s a huge time commitment. You’ve got your meetings every week, your one-on-ones you’re supposed to be doing, you should be inviting people; it really is a big commitment. I would look at who you’re spending your time with in the one-on-one. If you’re not doing the one-on-ones with BNI, it’s really not worth your time. So, if you don’t have time to be doing two or three of those one-on-ones, per week, you probably shouldn’t be in a BNI group right now.

For example, Steve, one of my counselors, what he does is he went out with a builder recently who builds homes and they were talking about how oftentimes building a house for couples is like one of the worst things to go through as a couple. They fight and it brings everything out. So now, what this builder’s doing as part of his contract is it’s free, just by working with him, to come see Steve for two or three sessions. So to find these unique overlaps is really important.

But, with BNI in particular, you really want to make sure that you’re diving in full-tilt to get the most out of it. If after five months you really haven’t seen the ROI, it may be time to put that time into blogging, social media, and other things.

Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .