Q&A: Business Location, Student Loan Debt, & Marketing Management

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Q&A: Business Location, Student Loan Debt, & Marketing Management

How to choose the right location for your practice

  • Proximity to competitors, corner to be seen from multiple directions, stand-alone is the best
  • Private entrance, located by other medical providers, assets provided by the landlord, what would steer you away from a location, enquire why the previous counselor left
  • Definitely reach out to the previous owner (if it was a counselor) to ask about their experience.
  • Your style/amenities must match the level of the client you are trying to attract.
  • Ultimately, it’s the therapeutic relationship that is important.
  • Must also match what you are charging – how do you make it feel like it’s worth what they’re paying?
  • Try to set up referrals in surrounding buildings.

Non-profit suggestion on how to set up a practice to pay back student loan

  • Partnering with a non-profit
  • Check with state for suggestions
  • Most states will have grants/support for female-run businesses
  • Show that you’re working in low-income areas
  • Focus on how we can get you to make $100 000 over the next few years so you can pay them off early

Do you recommend an all-round marketing system for $400 p/m

  • Sounds like it would be worth testing – A/B testing
  • Tell the company that you will be testing something else against their product
  • Make sure you are able to track the results
  • Replicate results of A/B testing, i.e.: do more of what’s giving you a better ROI

Joseph R. Sanok, MA, LLP, LPC, NCC

Joe Sanok is keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. He is also a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger.