Think Like a Customer with User-Centric Design – Satyam Kantamneni | MP 90

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On this marketing podcast, Satyam Kantamneni talks about how to think like a customer wit user-centric design

Do people care more about the experience than the features? How do you create your business to be user-centric? Why must you consider your client at every touchpoint?

In this podcast episode, Sam Carvalho speaks with Satyam Kantamneni about being user-centric and the importance of centering your client in business.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on Faith in Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

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So get a jumpstart on your private practice’s spring cleaning list by contacting Brighter Vision. To get started and learn more, visit

Meet Satyam Kantamneni

A photo of Satyam Kantamneni is captured. He is the Chief Experience Officer of UXReactor, a user experience firm. Satyam is featured on Marketing a Practice, a therapist podcast.

Satyam is the Chief Experience Officer at UXReactor – an award winning user-experience design firm. While at Harvard Business School, Satyam realized that most businesses aren’t leveraging the full power of User Experience (UX) Design as an engine for strategic growth. So, he resolved to change that.
Through UXReactor, Satyam demonstrated that UX can and should drive enterprise-wide innovation and business outcomes.
He is also authoring a book titled User Experience Playbook: A Practical to Fuel Buel Business Growth which releases soon.
Visit UXReactor and connect with them on Facebook, Instagram, and Twitter.
FREEBIE: Visit the UXReactor website to access a free chapter of Satyam’s book.

In This Podcast

  • What does it mean to be user-centric?
  • Consider your user at every touchpoint
  • How to become user-centric
  • Satyam’s advice to private practitioners

What does it mean to be user-centric?

User-centric is one of those words that gets used a lot … but not many people know how to do it. The best analogy I can give is [like] keeping fit … no one knows exactly what works for you and everything is different. (Satyam Kantamneni)

User-centric design or philosophy is keeping the user at the center of every decision that you make, and every strategy conversation that you have.

To be user-centric means to ask: what can I do to make the user’s world better?

Once you know your user, your client, and their needs well, you are much better equipped to provide the high-quality and value-driven service exchanges that they want and are willing to pay for.

Consider your user at every touchpoint

It is a good start to design your website and direct your marketing toward your user, but you need to go further.

A part of the business is to provide services and products in exchange for money. Therefore you need to be sure to curate the main aspects of the business to speak to and understand the customers so that the company is profitable while doing good work.

[Businesses] don’t necessarily focus on how the look and feel of their website can affect their user … I think it can be so powerful when you are thinking of your user in terms of any design that you do, and that’s more likely to result in conversions on your website and across your brand when you are considering your user at every touchpoint. (Sam Carvalho)

All you need to do is to make sure that you are talking to the person, that you are engaging with them, and that you are providing them with what it is that they want and need. To know this, you need to observe them and study them.

How to become user-centric

1 – People: Have the right people in your organization who are owning the work that they do and driving the success of the company.

2 – Process: Have the right process to help you explain to the user how you can help them.

3 – Environment: Everybody who is working in the organization needs to be trained in how to be user-centric towards the company’s ideal client.

4 – Mindset: Create a valuable and robust company culture, and hire the people with the right focus that aligns with the company’s values onboard.

All the best experiences you’ve had in the world have been designed by someone. It just doesn’t happen serendipitously, somebody has thought about it. (Satyam Kantamneni)

Satyam’s advice to private practitioners

It can take a while to understand and perfect user-centric design, but once you do, it will revolutionize your business and dramatically increase the value of your services.

Books mentioned in this episode:

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to

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