What’s Next? Series: An Interview with Lisa Mustard | GP 76

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Are you looking to start podcasting? What can you learn from someone else’s podcasting journey? Why should you be cautious of download numbers?

In this podcast episode, Alison Pidgeon speaks with Lisa Mustard about her podcasting journey and she shares some tips you can implement.

Meet Lisa Mustard

Lisa is a Licensed Marriage and Family Therapist in South Carolina. She is also a wife to Billy, mama to two daughters, puppy wrangler, lover of health, wellness, and fitness, and personal development junkie.

Lisa started her podcast because she was bored with the traditional modes of continuing education and professional development. She yearned for convenient education that was fun, interesting, inspiring, helpful, and easily accessible anywhere, anytime. And she couldn’t find what she was looking for, so she decided to create it. When Lisa is not podcasting or seeing clients, she is at the gym, on a run or walk, spending time with her family, or wrangling the lovable, yet incorrigible Lulu, our Australian Shepherd/Pitbull puppy.

Visit her website and connect on Facebook, Instagram, and LinkedIn.

Listen to her podcast. Access 1 free NBCC contact hour when you sign up for Lisa’s email newsletter: www.lisamustard.com

In This Podcast

Summary

  • Balancing work
  • How do you find your audience?
  • Lisa’s podcast tips

Balancing work

I’m pretty intentional with my time and how I spend my time. I do podcast stuff certain days of the week and I work full-time, so I do a lot of stuff in the pockets of my days. (Lisa Mustard)

Lisa balances the work that she does by utilizing all the pockets of time in her day. When she is waiting for someone to arrive at a meeting, she may fire off an email for example.

Many people put boundaries in place with social media in an effort to protect their time. Lisa also prefers to stay off of social media to guard her time, energy, and creativity better and has found that it works wonders.

How do you find your audience?

Try not to get caught up in the download numbers of your podcast listens, because it may not accurately define your podcast’s success.

Keep your ideal client – and yourself – in mind when you are gauging how successful or impactful your podcast is in reality.

Becoming caught up in the numbers is a slippery slope to structuring your podcast to suit the numbers instead of structuring your podcast in the way that feels most authentic to you and best serves your ideal client.

Everybody is wondering how do I get my downloads … no, how do you find your audience? How do you find people [that resonate with your message]? That is harder than the downloads. (Lisa Mustard)

Lisa’s podcast tips

  • You do not need to have a sponsor: there are other ways to make money from your podcasts and to connect with people.
  • Go on other people’s podcasts that are within your niche: this not only expands your audience base, but it does contribute to your reach and overall income over time.
  • Be consistent: be consistent in whichever avenue you are using to promote yourself.
  • Do not try to do everything at once because you risk burnout. Take it in small, sizeable pieces and work with these pieces consistently.
  • Go where your ideal client is and spends their time.

Books mentioned in this episode

Useful Links:

Meet Alison Pidgeon

A portrait of Alison Pidgeon is shown. She discusses ways to grow your group practice on this week's episode of Practice of the Practice. Alison is a serial entrepreneur with four businesses, one of which is a 15 clinician group practice. She’s also a mom to three boys, wife, coffee drinker, and loves to travel. She started her practice in 2015 and, four years later, has two locations. With a specialization in women’s issues, the practices have made a positive impact on the community by offering different types of specialties not being offered anywhere else in the area.

Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Thanks For Listening!

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Podcast Transcription

[ALISON]
You are listening to the Grow a Group Practice podcast. Whether you were thinking about starting a group practice or in the beginning stages, or want to learn how to scale up your already existing group practice, you are in the right place. I’m Alison Pidgeon, your host, a serial entrepreneur with four businesses, one of which is a large group practice that I started in 2015. Each week, I feature a guest or topic that is relevant to group practice owners. Let’s get started.

Hello. Well, I’m so glad you’re here and that you decided to join us today. We’re doing a series right now called What’s Next, and it was inspired by therapists who want to step away from doing clinical work and potentially start a different business, or just explore something new. So today I’m interviewing Lisa Mustard. She’s a Licensed Marriage and Family Therapist based out of South Carolina and she started a podcast called The Therapy Show with Lisa Mustard, where she helps therapists earn continuing education credits just for listening to the podcast and then obviously taking a short quiz as we know how these things go. So she talks about her journey to starting that business and all of the other things that she does and including being a clinician and Lisa is one of those people that just has lots of energy and enthusiasm, and it was very fun talking to her.
[ALISON]
So I hope you enjoy this interview with Lisa Mustard. Hi, Lisa. Welcome.
[LISA MUSTARD]
Thanks, Alison. Thanks so much for having me.
[ALISON]
Yes. I’m really excited to talk with you today. So for anybody who’s not familiar with you, would you mind giving an introduction of all the things that you do?
[LISA]
Of course. Thank you. Thanks for allowing me the space to come on and share a little bit about who I am and what I do. My name is Lisa Mustard. I’m a Licensed Marriage and Family Therapist in South Carolina. I do a lot of other things as well. I work full-time for a military branch here in South Carolina; been with them about 10 years. I also have a podcast called The Therapy Show with Lisa Mustard where I interview other therapists and those in the personal development world and just get insights and skills and techniques and just want to share with our peers all the great stuff out there that therapists are doing. And what else do I do? I’m a mom, I’m a wife, and I also am a puppy mom. Well, she’s over two years old now, too, Lulu who is half Pitbull and half Australian shepherd. And she’s like our third child.
[ALISON]
So I’m curious about kind of the transition that you made into podcasting. Like what was that for you in terms of, I guess what was your motivation and how did you figure out how to produce a podcast? That is such a big question. And I have a couple of different ways of answering that. I want to start out by sharing that like many of us, I hit burnout a few years ago. When I say I hit burnout I was just burning the candle at both ends. I was starting to kind of feel oh, here we go. Another case, here we go. I kind of started to lose my zest and my passion for this work. And when that, as a therapist with somebody with a graduate degree and training and all these hours and money put into a career, I was really concerned about that and I didn’t like that, but I also had to honor the fact that I was just really burned out and I needed to do something different to move forward.

One of the things that I did different was, I hadn’t read a book about, like, I would read clinical stuff for work. I’d take the trainings, but I hadn’t really read anything about therapy in a while. And I stumbled across Lori Gottlieb’s book, Maybe You Should Talk to Someone when I was with my mom a few years back. I picked up that book, well, actually it’s funny, my mom picked up this book because she knew what I was going through. She goes, “Maybe you should read this book,” and just kind of like joking around. And I was like, “Yes, maybe I should.” I picked it up and I opened up the cover and I was just I started crying, like tears, just welled up in my eyes because I was like, “This woman gets me. Like she gets it. She understands what it’s like to be a therapist.” I think I read that book in 48 hours and I think I read it three times since.

So that book kind of like, re-inspired me to kind of remind me why I got into this work, the gifts and skills that I have worked really hard on. So that was kind of like the beginning of this new pivot for me. Fast forward a few months later, I was at a conference here in South Carolina, and I’ll just give a plug for it because it’s coming up and it’s a great conference and I have no dog in the fight if you guys go or not. It’s called The Lowcountry Mental Health Conference. And it takes place in Charleston, South Carolina, which if you haven’t been at Charleston is like my favorite city in the Southeast. It’s absolutely gorgeous. It’s gorgeous. And I’m sitting in the auditorium and I’m looking around the room and I was kind of like laughing.

A quarter of the room was probably like, I joke around and call them like the master therapists, like the old guard therapists of like 65 plus, they’ve got their legal pads out, they got like five different pens coming out of their pockets. They got, they’re like glued to the speaker presenting and they just in trance. Like they’re just taking it all in and they’re loving it. They’re gaining all this wisdom and knowledge, that’s what I’m thinking, that that’s what they’re doing. And then I look around to the other part of the, and I’m seeing folks my age, I’m gen X, I’m late forties and we’re all like, we’re just kind of hanging out, our phone might be in our lap, but we’re kind of chit chatting with each other and then I looked to the other side of the room and it really wasn’t divided in thirds, but you get the picture and I’m seeing these millennials.

They weren’t talking to each other. They were glued to their phones, they were kind of like in these like silos, like there’s extra seats around them and they just looked so like alone. I don’t know if they were lonely, but they looked alone and I thought, wow, this is the future of our profession right there. Like that’s the future of our profession. And they weren’t paying attention to what was going on now. I mean, not all of them were of course, but a lot of them weren’t paying attention to what was going on on the stage. They were on their phone and I thought, wouldn’t it be cool if we could get these speakers into the phone? Would they pay attention then? Could we reach more people? Would we have more engagement? Would we have better conversations? Would we create a community somehow if we could get, and I don’t know, it just kind of got me thinking.

And then, that was in July, and then a friend of mine, she’s an audiologist. No, I’m sorry, she’s a speech therapist, and she reached out to me a couple months later and said, “Hey, would you come on to my podcast and talk about personal branding for healthcare professionals?” And I was like, “Yes, that sounds really interesting. I would love to talk about that.” Well, honestly, Alison, that didn’t happen. Like she never got back to me. It never happened, but I started listening to her show and what she was doing was creating continuing education for speech therapists through podcasting. And I thought, “Wow, that is so cool and maybe that is the answer.” And I don’t really know what the question was, but I thought that was like really, really neat and I got really curious about how would you bring continuing education to a podcast?

I tried to like pitch it to people to hire me to do it, but nobody had the vision. So I was like, “Well, I’m just going to create it myself. I’m just going to, I’ll just do it myself.” And that’s the beginning of how I got here. I made that decision in December, I think, of 2018 and I recorded my first podcast episode, I want to say in March, I started the ball rolling of actually starting the podcast. And then I got my NBCC-approved provider credential. It will be a year in October. So now I am an approved NBCC provider. So, and I’m also approved in South Carolina. So that’s the short story.
[ALISON]
Wow. I love how you kind of have this series of events that happened and it was like one day you just had this, like, it all clicked and you were like, “Well of course we should make a podcast where you get CE credits.”
[LISA]
Right. Why not? Yes, and I really believe that it was those, it was like the signs along the way, like these things kept presenting themselves to me. Like I couldn’t stop thinking about it or I would like, something would happen and it would take the idea to the next level. So I’m just, once I started thinking about it, I just had to act on it. I had to do it.
[ALISON]
Yes. Was it quite the project to actually figure out how to make it and how to produce it and get it up on iTunes and all that kind of stuff?
[LISA]
You know what I did I, yes and no. So I knew that I had no background in podcasting, so I was like, what’s out there that can teach me how to be a podcaster or how to figure it out? So I got on YouTube, where we all learn how to do things these days, and I just like searched for it and came across John Lee Dumas, his a free course on how to podcast. And that’s what got me started. I knew that I wanted to do this so badly, so I kind of like would just, okay, well, if I couldn’t, if he didn’t answer the question, I would go and figure it out on my own. And probably the hardest part for me was starting, hitting record. That was the hardest part, because you can get, you can get your art, you can get your music, you can get your guests lined up, but then you have to actually hit record and you’re just like, “Hello, welcome to the show.”

So I think that’s been the hardest part, is just getting started. I always tell people, like, when they ask me about how to start a podcast, I said, you’re going to be great until you actually hit record and then you’re going to, then all the doubts are going to hit you and then the imposter syndrome will kick in and then that’s when the rubber meets the road. And that’s how you know if you’re going to actually follow through.
[ALISON]
Yes, I totally agree. Are there, I mean, I don’t know exactly how long you’ve been doing it, but is there ever a time where you’re just like, get tired of it and you’re like, “Do I really want to do this anymore?” Or do you just love it?
[LISA]
Yes. That’s really funny that you asked that question because I was just having this conversation with my husband the other day. So last summer when COVID hit and we were just all in this like turmoil and I hadn’t received my NBCC approved provider, I really didn’t know if I was going to get approved because it took them so long to get back to me. I was really like struggling. Like, am I going to do this? But I also knew that I love podcasting. So I figured, well, if the therapy show doesn’t go, if I can’t turn these courses into approved provider credits, then I’ll just, I’ll keep podcasting. I love it so much. I’ll keep figuring it out. And yes, I mean, it was funny because I said that. I remember saying it and then like two weeks later I got an email from NBCC saying, “You’re approved. We just need you to do X, Y, and Z.”

I was like, “Oh my gosh, they approved me. Like, oh my gosh.” So yes, I just keep going. I think the hardest part is growing the listener base and trying to do things organically, you know not having to put paid advertising out there if I don’t have to and just trying to figure out how do you grow downloads? How do you grow an audience? And so I’m always working on that, always trying to figure out like, what else should I show up with? Or what else can I add value here and there? So yes, I love podcasting. I mean, I just love it so much that if for some reason this doesn’t work, I’ll figure out another avenue to keep continue podcasting.
[ALISON]
Nice. Yes, I mean, it’s always great when you enjoy something and it shows through. Cool. So can you tell us any kind of highlights of doing the podcast so far, anything that’s kind of your favorite?
[LISA]
So many favorites. I think connecting with people that I’ve respected in the field and just really admired and they say, yes, I’ll come on the show, I mean, I just feel like, “Oh my gosh, they’re coming.” Joe, of course has been a huge supporter and advocate and very helpful. And he has just, he’s helped me connect with some people. So being able to have Lori Gottlieb on the show that was because of Joe. That was so kind of him to connect me to her and just knowing her and like, we just connected with her and having her come on the show and I joke around and like, you can totally hear their fan girl and my voice when I’m interviewing her. I just, I sound so like, “Okay.” I mean, I don’t think I slept the night before. She’s a rock star in my world.

So I really loved interviewing her. I also loved interviewing Richard Lang. I did that interview with my husband. Richard Lang, if you’re not familiar with him, he’s actually a therapist in the UK, but he is kind of the leader of, I don’t know what, it’s called The Headless Way. It’s a philosophy of how we live. It’s a meditation on life. So my husband and I have been following Richard for awhile and just listening to him and doing some of the work that he teaches. So having him on my show was really, really cool. And then also another interview, two other interviews, I really loved William B. Ervin. He’s not a therapist, but he is a professor of philosophy. He wrote a couple books on stoicism and I interviewed him.

I just loved connecting with him and hearing his take on stoicism and how we can live like Stoics or what is a stoic in modern day life? That was just a great interview, such a kind person. And then another one I have to give major, major props because he brought tears to my eyes and it just was such a fun and emotionally experiential interview was with Bill O’Hanlon. Of course, maybe you all know who he is and just absolutely loved, loved talking with him. Just got so much out of connecting with him. And half the time Alison I’m doing these interviews, because I want to talk to these people. Like I might get a suggestion from somebody who listens, but I’m like, “Ooh, I would love to talk to so-and-so.”

Can I maybe, because I would love to connect with them. There was something that, I don’t know about you, but recently, this is something my husband and I have been talking about is creating our show. Of course we’re creating it because we want to add value to our field and we want to add value to our peers, but also like if I’m not interested in the topic, it’s really hard for me to want to bring that person onto the show or to have a conversation with them. So it’s almost like I love creating the podcast, but at the end of the day I’m doing it for me too. So I’m always staying true to what lights me up and what fuels me and hoping that some of the stuff that might be tangent, what’s the word, a tangent to, you know, pure therapy topics are going to be personal development or spirituality or personal growth, that kind of stuff. I hope that also resonates with our therapist friends as well. So I don’t know, I’ve been thinking a lot about that recently when it comes to what content do I put out there?
[ALISON]
Yes, I think that, I mean, that’s obviously one of the big perks of having your own podcast. Like you can reach out to people and interview them and they’re probably people you normally wouldn’t get a chance to talk to.
[LISA]
Right. Oh my gosh, yes.
[ALISON]
Yes. So, I mean, that’s the cool thing about being a podcaster.
[LISA]
Yes. One of the things about Lori, so I interviewed her, like I think her episode came out in like in March last year or February, I can’t remember, and she was actually going to be in Charleston, South Carolina for a book signing and speaking engagement. We were emailing each other back and forth and I was just showing how I get so excited to meet her in person and blah, blah, blah and then it got canceled because of COVID but I know eventually I’ll get to meet up with her and get my book signed and actually just thank her in person. And now she’s got her own podcast and she’s doing a lot of cool things. So that was kind of really something I wasn’t expecting was like, oh she’s like, she’s a real person and she wants to have a coffee or something.
[ALISON]
Cool. Very cool. Well I know you have another business as well. I know you’re really into fitness. I think before we started recording, you said that you were a personal trainer before you became a therapist, right?
[LISA]
Yes, yes.
[ALISON]
So will you tell us about the things you do in the fitness realm?
[LISA]
Sure. Yes. So about 20 years ago, I guess, yes, I can say that now, 20 years ago I was a personal trainer and I’ve been in and out of the gym over the course of 25 years bunch of, kind of my own. Everybody says the gym is my therapy. I mean, I guess the gym is my therapy, but it’s also the place where I build my confidence. That’s the place where I challenge myself to do new things and it’s also kind of, yes, not kind of it, my husband and I met. And that’s how he and I got to know each other, going to the gym together and working out together. So I have a very, I have so much like love of gyms. I know that’s weird, but they show me a dumbbell and I’ll get all like, “Oh my husband.”

So I stopped being a personal trainer, but obviously I’m very much into health and fitness and wellness. And it’s, it’s a value that we live out with, not just my husband and I, but with our kids. Just health and wellness is important. And I talk, show up on social media and I’m usually, not usually, sometimes I’m talking a little bit about that. And I had people reaching out to me and asking me about, well, what kind of programs can I write them? Or what do I eat? And I was like, “Well I don’t do that anymore but here, this is a great program. This is one I like. This is one of my views. I’ve seen great results with it.” And I realized that another way for me to bring an income in and to help pay for the podcast was to partner up with a company that had similar values when it came to health and wellness and fitness. So I did and I became an active wear brand rep with a company. And actually it’s, you’ll hear it in my show every now and then. I’ll have an ad from them in my mid role.

So I say I love and live in active wear. And I know last year really showed us that I think 98% personal women I knew were living in leggings. It was like this perfect additional stream of revenue for me. So I’m already wearing active wear and I thought, why not get paid to wear it and recommend it to other people? So, yes, that’s another thing that I have going on. And it’s been great. It’s been a lot of fun to add that income in for our family and getting these discount on active wear. And it’s another thing that you can, if you will love fitness and you love fashion and you’re a therapist and you’re looking for another thing to bring in, but you don’t want to do something therapy related, there’s so much out there that you can partner up with and affiliate with or become a rep for. So that was something that was important to me. I didn’t really want to do something that was going to take me away from my family, private practice or coaching on the weekends. So I wanted to find something that was just like an easy thing to kind of slip in to the pockets of my days.
[ALISON]
Nice. So how do you kind of balance those three? I don’t know if you do other things, but how do you balance those three things that you’ve mentioned so far?

Yes, that’s fair enough. Yes, that is a good question. I’m just, I think that, I don’t know about balance Alison. I mean, I think priority, like how do I balance it? Because not every day I’m touching all of those things. It’s hard, especially when I want to be with my family and pay attention to my husband and be with my kids. So I’m pretty intentional with my time and how I spend my time. So podcasting, I do podcast stuff certain days of the week. I work full time. So I do a lot of stuff in the pockets of my days. And what that means is like at lunchtime or I’m not seeing somebody right now or maybe have, because I do, well, I used to before COVID, I would be on the road a good bit, like going out and seeing families within the city of where I live. And sometimes I’d be early, sometimes they’d be late. So I just do little things here and there when it would come to the active wear business. And they have a really great group of customers that are like repeat buyers. So I don’t know, it’s just kind of fluid, I guess, at this point.].

And I worked, I’m been working really hard to stay off of social media a lot more because it just, it sucks my energy, it sucks my creativity, and that’s been really great. Like if I stay off social media, I’m going to get a lot more done. So I’m really doing that these days a good bit.
[ALISON]
Yes, somehow I think if you love what you’re doing, you figure out a way to make it all work right.
[LISA]
Yes. Completely. And I think that’s a really good point because you have to really love, like if you’re going to get into podcasting, you have to really love it and you have to really be excited about it because it may not pay you right away. It may not pay you back right away. And that kind of kept me going in the beginning of when I started the show, was eventually I’ll get this credential and I’ll eventually be able to earn some income from that. And it just takes time. I mean, it just takes so much time, takes time, takes time. So I will have days where I get discouraged and frustrated and it’s like, is this even working? And that’s when I go back to why am I doing this? What is my passion here? And then I talk to my husband because he likes to remind me that I’m not an imposter and that I am doing what I love. Yes, I tend to have those moments of breakdown, like when I’m making dinner and the girls are talking back or they’re just like, that’s when I wonder, “Am I doing this right? Am I really putting my energy where it needs to be?” But I think we all go through that. It’s like an emotional rollercoaster when you get into business for yourself. I mean, hello, you coach group practice owners. I can only imagine like what those conversations are like.
[ALISON]
Yes, yes. It’s always the highs higher and the lows are lower than you ever think they’re going to be like, before you start your business. I feel like, obviously when you look at it in its entirety, it’s really worth it, but there are definitely moments where you’re just like, “Oh, do I want to still do this?”
[LISA]
Oh yes. I have those thoughts all the time, but I think, at the end of the day, I just love it. I love podcasting so much. I love finding people to come on the show and having the conversation with them and interviewing them and picking their brain. And it’s funny because like, I can get caught up in the download numbers, but I feel like that doesn’t define our success or my success. I just feel like somebody listened to this and they were excited about it, like me, and that’s my person. That’s who I want to help. And that’s who I want to make an impact on. So I don’t know. I think it’s, you know you see all these podcasts out there and everybody wonders like, “Well, how do I get my downloads? How do I get my downloads?” I’m like, “No, how do you find your audience? How do you find people who your message they want to hear it, they want to be a part of it? That’s nothing harder than the downloads.”
[ALISON]
Right. You need to find those people who are true fans. Something I’m curious about that you said earlier in the interview was about just kind of learning the marketing strategies, obviously for both of the businesses that you have. So is there anything that you’ve learned that you think would be helpful to share to someone else who’s maybe starting a podcast and wants to monetize it or starting an online business?
[LISA]
Yes. Well, I know so when it comes to podcasting and monetizing I really thought the answer was, oh, I got to get a sponsor. Sponsors are going to be my ticket. They’re going to be my ticket. Getting a sponsor is not easy and it’s work, but I’ve had better. It’s funny. I have made income off podcasts without even asking for it and in a sense of, I think what happened was as I started creating my continuing education courses, I was connecting with therapists and I’m bringing them on the show and we’re talking about what they do and then like six weeks later, they’ll reach back out and they’ll say, “Hey, would you consult with me on how to create my own CEU?” And I was like, “Oh yes, sure. What do you need to know?” So like, I would just, I mean, give them 15, 30 minutes on my time and then kind of explain the process and then they would say, “Can I hire you to do this? Like, can I hire you to be my coach?” I’m like, “Yes. Okay.”

So I think it’s, that was surprising to me. Like I don’t have to have a sponsor. I can just connect with like-minded people and offer a service. So that was really surprising. Also I think the other thing that really was great or is great is if you’re a podcaster going on other podcasts that are in your niche or within your world, because it doesn’t show up in your bank account right away, but it could, and in three to six to nine to 12 weeks. So just being a giver and like adding value where you can, I think that’s really important. And then also social media. I’ve worked hard to like go live. I haven’t done it recently, but like Facebook Live was my jam. I love going live. I have found that since I have the podcast I don’t need to go live as much. I think that’s because I’m still able to get my voice out and my value.

So that’s been a kind of a surprise for me. The more I stay off of social media, I feel like the more my numbers go up. My downloads, I don’t know what that’s about, it could just be, I’ve hit like a nice sweet spot with my kind of getting out there. And also just being consistent. I think we don’t talk enough about that, just being consistent in whatever, promoting, whatever avenue you’re using to promote yourself, just be consistent whether you’re on Instagram or Facebook or your podcast or clubhouse, even like, whatever you enjoy and wherever is getting you to get your value out and to get your voice out, just stay consistent. I learned a long time ago, don’t try to do all the things because you will burn out and you won’t have a focus. So I think that’s important, just being consistent for sure.
[ALISON]
Yes, that’s great advice. And I feel like it’s hard to do. Especially with social media, like it’s easy to, you might make a goal like, “Oh, I’m going to post every single weekday,” and then you get busy and then you’re like, “Oh, I haven’t posted in three weeks.”
[LISA]
Yes, yes. And then you get sidetracked. You’re like, “Oh, maybe I should go over to Instagram and, oh, Instagram’s over here.” But I think it’s important to think about where your audience is. Like whoever your audience is, go where they are. So most of the time therapists are going to be on, well, they’re going to be on Facebook or Instagram. I’m finding sometimes around on LinkedIn. I connect with different folks on LinkedIn than I do on Facebook and Instagram. I’m not quite sure what that’s about, but —
[ALISON]
Yes, me too, actually.
[LISA]
Go where your audience is going to be or the folks that you hope to make an impact on.
[ALISON]
Yes. Great advice. Well, I know you have a giveaway for the audience. Can you tell us about that?
[LISA]
Yes. So if you are a LPC or LMFT, chances are, I’m just, you got to check with your state, chances are you can get NBCC credits for your license renewal. So if you want to get one free NBCC approved contact hour, just head over to my website and you get a free course. I have, I think, eight on there, about to be nine courses, everything from an overview of addiction and treatment to using meditation and Ayurvedic coaching in your practice. And I’m trying to think what else is on there. I’ve got Lyme disease and mental health, a bunch of courses. The next one coming out is going to be about hypnotherapy and CBT. So yes, go to my website and you can get your free pod course.
[ALISON]
Nice. Tell us again what the URL is for your website.
[LISA]
Sure. It’s lisamustard.com. All of my podcasts are free. So you can listen to the pod course on the therapy show tab first. And if you decide that you like it, then you can use that code to get your free CE contact hour. But nothing is behind a paywall. All of the information you can listen to anytime, anywhere for free. It’s just, if you want that contact hour, you would have to go in there and take the self-study quiz, fill out an evaluation and our certificate will then be there for you.
[ALISON]
Excellent. And is that also the best way for people to get in touch with you if they want to reach out?
[LISA]
Yes. I mean, you can go to my website. You can contact me through there. You can contact me via Facebook, Instagram, LinkedIn, I think I’m everywhere. Or if you just want my email it’s hello@lisamustard.com.
[ALISON]
Okay. Awesome. Well, it was so nice talking with you today, Lisa, and I’m so glad to hear that your podcast is going well, and you’re doing lots of cool things for our professions. So thank you so much.
[LISA]
Oh my gosh, Alison, thank you for having me. This has been so fun.
[ALISON]
If you’re looking for a community of group practice owners who get you and get what it’s like to deal with the challenges that come along with owning an group practice, check out our membership community, Group Practice Boss. You can find more details about it at www.practiceofthepractice.com/grouppracticeboss. We have a different theme every month and talk about all of the topics that group practice owners care about, like hiring, scaling up and how to work less while still making more money. So if you want to join us, please check out the landing page, www.practiceofthepractice.com/groupracticeboss.

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This podcast is designed to provide accurate and authoritative information in regards to the subject matter covered. This is given with the understanding that neither the host, Practice of the Practice, or the guests are providing legal, mental health, or other professional information. If you need a professional, you should find one.