Why Social Selling is Important with Jamie Shanks | MP 99

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On this marketing podcast, Jamie Shanks talks about why Social Selling is Important.

Have you heard of social selling and sales intelligence? How does sales intelligence transform your revenue? What is the best way to form connections with current buyers online?

In this podcast episode, Sam Carvalho speaks about why social selling is important with Jamie Shanks.

Podcast Sponsor: Heard

An image of the Practice of the Practice podcast sponsor, Heard, is captured. Heard offers affordable bookkeeping services, personalized financial reporting, and tax assistance.

As a therapist, you’re probably too preoccupied with your caseload to want to think about bookkeeping or tax filing. Heard can help you out with that. Heard is a bookkeeping and tax platform built specifically for therapists in private practice that helps you track and improve your practice’s financial health. Regardless of whether you’re a seasoned clinician or are in the first year of your practice, Heard will help you to identify areas for growth and streamline best financial practices for your business.

When you sign up with Heard, you’ll work directly with financial specialists to track your income and expenses, file taxes online, and grow your business. You’ll also receive financial insights such as profit and loss statements and personalized monthly reports. You can say goodbye to poring over spreadsheets and guessing your tax deductions or quarterly payments; focus on your clients, and Heard will take care of the rest.

Plans begin at $149 per month and can easily be tailored to fit your business’ financial needs. Sign up now at www.joinheard.com.

Meet Jamie Shanks

A photo of Jamie Shanks is captured. He is the CEO of Pipeline Signals, a startup SaaS firm that helps businesses scale their pipeline. Jamie is featured on Marketing a Practice, a therapist podcast.

Jamie Shanks is the CEO of Pipeline Signals, a startup SaaS firm that helps businesses scale their pipeline through Relationship Signal Intelligence Monitoring by addressing the most common yet unanswered challenges that most sellers have. It is a pioneer in monitoring and mining your total available market (TAM), list of accounts for relationship connections, competitive intelligence, and compelling events such as job changes.

For the past ten years, Jamie ran Sales for Life, the world’s most extensive Social Selling training program for mid-market and enterprise companies. Sales for Life has trained over 250,000 sales and marketing professionals in dozens of industries. Jamie has delivered workshops across six continents for Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.

Visit Sales for Life and Pipeline Signals. Connect with Jamie on Facebook, Instagram, Twitter, and LinkedIn.

In This Podcast

  • How sales intelligence increases your revenue
  • Use social selling mastery to boost the customer relationship
  • How to build relationships with current buyers
  • Jamie’s advice to private practitioners

How sales intelligence increases your revenue

1 – Buying intent: when a company goes online, Google’s your company’s name, downloads an e-book, and shows through digital breadcrumbs that they are interested in learning about a topic.

[This] is a compelling event that your team would love to know, “Oh my gosh, somebody is interested in what we talk about, I can give them a call”. (Jamie Shanks)

2 – Product usage/workload consumption: for example, if you sell software that connects well with other software, you would want to know which companies use these software types, and then focus your prospects on the companies that use yours.

Anyone that uses something or uses or consumes a certain type of product, you can use technology to determine who those people [are], how often they use [the product], when they use it, [and] if they need more or less of it. (Jamie Shanks)

3 – Human relationships: companies do not make decisions, people do. No matter how brilliant the technology is, it is people that ultimately make the decisions.

Use social selling mastery to boost the customer relationship

It all begins with the law of reciprocity; if you want to develop authentic relationships online then you first have to be a giver, not a taker. (Jamie Shanks)

Create and share insights with your client base first, before you ask them for anything. You must give first before you can get.

How to build relationships with current buyers

There are only three things that you can control in creating relationships:

1 – the story you tell people

2 – the mediums through which you tell these stories

3 – the sequence in which you tell them

You have to think through [the fact that] the world is consuming intelligence differently [than how] it used to, and that it’s not just about email. (Jamie Shanks)

If you want to build better relationships with your customers, you have to use mediums that they themselves use and spend time on.

Jamie’s advice to private practitioners

You are in the business of building relationships. Remember that the decision-makers in any business are the true movers and shakers, so be in business with the person, not the company itself.

Books mentioned in this episode:

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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